Most organizations are engaged in some type of lead nurturing, but are you doing it right? At it’s best, lead nurturing is just that—nurturing. An enhanced nurturing program gives you the data and expertise to nourish your leads with the content they need, when they want it, in whatever channels they want it, until you’ve created a customer who is ready to purchase. Check out this tip sheet for the 8 steps to nurturing your leads from caterpillars to butterflies.

1. LEAD METAMORPHOSIS:
Follow the caterpillar to see how YOU can transform
your leads into happy customers in steps!8
Create
engaging &
dynamic
digital
experience to
capture high
quality leads
Assign
prospects to
personas
based on
captured
data
Apply scores
using
predictive
models in
order to
segment
readiness
to buy
CAPTURE
LEAD
PROFILE
PROSPECT
SEGMENT
AND SCORE
PERSONALIZE
CONTENT
NURTURE,
NURTURE,
NURTURE
MATCH TO
PERSONAS
ROUTE TO
SALES
TRACK
AND REPORT
Personalize
content to
increase
engagement &
progress
prospects
through the
journey
Continue
engaging &
nurturing
prospects to
stay top of
mind
Fine-tune
personas for
more targeted
engagement
with prospects
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Identify
prospects
that meet
buyer criteria
and ensure
prompt sales
follow up
Measure performance and
adjust campaigns to increase
engagement and conversions
1 2 3 4 5 6 7 8
Happy
Customer
For more information on
our lead nurturing solution, visit
www.market-bridge.com