This document provides essential do's and don'ts for using Instagram effectively for small businesses. It advises optimizing your profile and learning how to post engaging content regularly without going overboard. Specific tips include making your profile personal, using relevant hashtags but not too many, engaging with others by commenting and liking rather than just self-promoting, geo-targeting your audience, and getting started on Instagram without being shy.

1. The Essential
Do’s and Don’ts of Instagram

2. Objectives:
• Optimize your profile
• Learn what, when, and how to post
• Make your small business POP

3. Do make it personal
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Don’t be irrelevant

4. Do post regularly
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Don’t go overboard

5. Instagram rules for posting:
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6. Do use hashtags Don’t use too many

7. Do Comment, Like & Share
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Don’t just promote
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8. Do Geo-target
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Don’t be shy
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9. Ready to get started with Instagram?