Carlsberg A/S in Beer (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
2. ABSTRACT
Carlsberg A/S in Beer (World) Company Profile offers detailed strategic
analysis of the company’s business, examining its performance in the
Alcoholic Drinks industry. The report examines company shares by region and
sector, product developments, market and distribution strategies, challenges
from the competition and future prospects. Use it to understand
opportunities and threats facing the business and the factors driving success.
In order to reduce reliance on challenging European markets, Carlsberg is
focusing its attention on expansion in Asia Pacific. At the same time, it is
looking to adapt to evolving conditions in Western Europe, through craft
innovation and developing its presence outside traditional beer categories,
while mitigating the impact of struggling Eastern Europe. This profile looks at
the extent to which Carlsberg has succeeded in its approach and potential
future opportunities.
3. ABSTRACT
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and
leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits
and Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
4. Length Publisher Published Date
38 Pages
Euromonitor
International
August 1, 2016
Table of Contents
Strategic Evaluation
- Carlsberg A/S: Alcoholic Drink Volume Sales 2011-2015
- Financial Performance 2015 – Q1 2016
Competitive Positioning
Market Assessment
- Reducing Reliance
- Premium Expansion
Market and Category Assessment
- Flavoured beers
- Local Brands
Brand Strategy
- Perceptions of Brands
Operations
Recommendations
Learn more about this report
5. ABOUT THE PUBLISHER
Involved in publishing, market research, business reference and online information
systems for over 40 years, Euromonitor International is recognized as a leading
provider of global business intelligence and market analysis.
Euromonitor creates global reports for Western Europe, Eastern Europe, North
America, Latin America, AsiaPacific, Oceania, Africa and the Middle East. The
company creates market reports used for marketing and strategic planning in all
sectors of industry.
View more reports from this publisher
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