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The CHILDWISE Trends Report 2013 By Childwise

The CHILDWISE Trends Report 2013 By Childwise

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The CHILDWISE Trends Report 2013 By Childwise

  1. 1. The CHILDWISE Trends Report 2013 Childwise Report Highlight
  2. 2. The CHILDWISE Trends Report 2013 The CHILDWISE Monitor report has been published each year since 1994 – a comprehensive annual survey of children's media use, brand attitudes and purchasing habits. Trends data from this proven leading industry tracking study is available as a separate, 30 page, concise report - providing the ideal introductory reference for information on children aged 5-16 across the UK. The Trends Report gives tracking data from 1997 to 2012 on media and purchasing behaviour, covering: •Computers, Internet, games consoles •TV viewing, access to TV and channels, favourite TV programmes •Magazines and reading, music and radio, mobile phones •Pocket money and self purchase across key product fields Data is presented in total, and separately for boys and girls, within two broad age bands, 5-10 years and 11-16 years. More detailed 2 year age breakdowns are available in the full CHILDWISE Monitor Report, together with further topic areas and analysis.
  3. 3. The CHILDWISE Trends Report 2013 1.1 Child Demographics 2.1 Computer Ownership 3.1 Internet Access 3.2 Internet Usage 3.3 Websites Visited 3.4 Favourite Website 4.1 Games Console Ownership 5.1 Mobile Phone Ownership & Usage 5.2 Mobile Phone Payment 5.3 TV Channels Watched 6.1 TV Viewing Habits 6.2 TV In Room 6.3 TV Channels Watched 6.4 Favourite TV Programmes 7.1 Music & Radio 7.2 Favourite Group Or Singer 8.1 Reading 8.2 Favourite Magazine / Comic 9.1 Money 10.1 Self Purchase - Crisps & Snacks 10.2 Self Purchase - Soft Drinks 10.3 Self Purchase - Sweets & Chocolate 10.4 Self Purchase - Magazines & Comics 10.5 Self Purchase - Clothing 10.6 Self Purchase - Music & Cds 10.7 Self Purchase - Other Areas 11.1 Sport And Activities 11.2 Individual Sports 11.3 The 2012 Olympics
  4. 4. About the Publisher View More Reports from this Publisher View This Report CHILDWISE is an independent market research agency specializing in research with children and young people across the age range, from pre-school to teens, and with those who are involved with children, including parents, grandparents, teachers and other professionals. We work primarily through a panel of over 400 schools throughout the UK, but also conduct research outside of school when appropriate.
  5. 5. MarketResearch.com provides market research solutions to business professionals seeking to enhance their business goals. We provide a number of business intelligence solutions, from individual market research reports from over 700 leading global publishers, to Knowledge Centers where clients can discover deeper business insight products into a topic over time. Or perhaps your business needs a much wider view across multiple industries and topics, if so, our Profound solution allows you to select specific parts (graphs, tables, charts or sections) from different market research reports. Our Account Managers have in-depth knowledge of the publishers and the various types of reports in their respective industries. They give you unbiased and qualitative insights on which reports will best meet your needs. If you are interested in expanding your business or growing your market share, contact us to get a free Consultation to Assess your Market Research Needs. We can help tailor a solution that suits your unique business goals. One of our Account Managers will get right back in touch with you. About Us
  6. 6. For More on this Report and Additional Research Visit MarketResearch.com Or call 1-800-298-5699

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