Analysis of the Global Digital Signage Systems Market By Frost & Sullivan

1. Analysis of the Global Digital Signage Systems Market
Frost & Sullivan
Report Highlight

2. Analysis of the Global Digital Signage Systems Market
This research service covers the global market for digital signage systems. Detailed
global market trend analysis—including market drivers, market restraints, technology
trends, vertical analysis, and pricing analysis—are provided in this research. Detailed
unit shipment and revenue forecast is provided for: the total market, digital signage
displays market, digital signage media players market, digital signage software market.
The global market has been segmented as North America, Latin America, Asia-Pacific,
and Europe, Middle East and Africa (EMEA). Competitive landscape, in terms of major
participants and market share analysis, is provided.

3. Executive Summary
A key objective for marketers in the current in-store environment is creating relationships with consumers by delivering
an enhanced brand experience and not just products on a shelf. This has led to significant interest in digital signage as an
effective advertising medium. In terms of value propositions, digital signs can both increase sales and save costs due to
superior shopper engagement, compared to traditional, in-store communications.
When properly executed, in-store digital signage can reinforce purchase behavior or create an impulse to make
incremental purchases. The content can be highly targeted, the merchandise is close to the message, and the call to
action can be clearly communicated to accomplish the desired objectives.
The digital signage ecosystem is quite complex—it includes display and software vendors, media player manufacturers, ad
agencies, and audio-visual (AV) integrators; and all play vital roles in the development of the medium.
From the customer perspective, the element of interactivity (via touchscreens or mobile devices) positions digital signage
as a pull, rather than a push medium, and is forcing media buyers to look at it as more than a simple screen-based
network that runs advertisement spots in loops.
The industry is maturing due to growing awareness about the importance of a content strategy at the very outset, and an
emphasis on the creation of best practices that are content tailored to exploit the specific capabilities of the digital
signage medium.
The development of tools to determine the audience response/reaction to ad messages, in terms of length of impression
or purchasing decisions, while also establishing common standards, has been identified as crucial to the success of the
industry.
In recent years, the costs of deploying a digital signage network (especially the display and software components) are
decreasing at a rate that makes it attractive and feasible for a broader segment of the market to consider incorporating it
into their media budgets.

4. About the Publisher
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Frost & Sullivan, the Growth Partnership Company, works in collaboration with
clients to leverage visionary innovation that addresses the global challenges
and related growth opportunities that will make or break today's market
participants. For more than 50 years, they have been developing growth
strategies for the global 1000, emerging businesses, the public sector, and the
investment community. Is your organization prepared for the next profound
wave of industry convergence, disruptive technologies, increasing competitive
intensity, Mega Trends, breakthrough best practices, changing customer
dynamics and emerging economies?

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