Global Animation Industry: Strategies Trends and Opportunities By: Digital Vector

1. Global Animation Industry: Strategies Trends and
Opportunities
Digital Vector
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The rapid advancement of technology has made computer animation available to the masses and the animation
industry is one of the fastest growing industries. The demand for animated entertainment has expanded with the
increase in broadcasting hours by cable and satellite TV along with the growing popularity of the Internet. In the
past, animation series were aimed at children aged nine and below. In recent years however, TV stations have
been producing animation series for teenagers, adults and the whole family. Animation series like The Simpsons
and King of the Hill have been successfully aired on primetime TV. The major markets include the United States,
Canada, Japan, France, Britain and Germany.
Licensing operations for T-shirts, caps and other items have also been a major source of revenue for animation
companies. In Japan, several successful computer games have crossed over and have become animated series
like Pokemon, Monster Farm, Power Stone and Detective Conan. More broadly speaking, animation is
increasingly used in video games, and movies are also increasingly reliant on animation and computer graphic
special effects.
Another key trend we are witnessing is the outsourcing of animation content to Asia. This market is increasingly
being tapped by North American film and television program producers. The major factor behind this shift of
computer animation production to the Asia/Pacific region continues to be the availability of low cost, powerful
computer animation platforms and much lower labour rates in the Asian and Pacific Rim countries compared to
North America and Europe. The bulk of the outsourcing happens for 2D animation content with some amount of
3D content.
Global Animation Industry: Strategies Trends and Opportunities

3. View Report
The rapid advancement of technology has made computer animation available to the masses and the
animation industry is one of the fastest growing industries. The demand for animated entertainment has
expanded with the increase in broadcasting hours by cable and satellite TV along with the growing
popularity of the Internet.
In the past, animation series were aimed at children aged nine and below.
In recent years however, TV stations have been producing animation series for teenagers, adults and the
whole family. Animation series like The Simpsons and King of the Hill have been successfully aired on
primetime TV.
The major animation markets include the United States, Canada, Japan,
China, France, Britain and Germany. The current animation industry is influenced by large multinational
studios as well as TV broadcast companies and cable channel companies. They are engaged in activities
from pre-production to distribution, as well as new sources of revenue such as DVD sales and intellectual
property licensing.
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4. About the Publisher
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Digital Vector is a research and consultancy firm offering services to leading clients across the
world which includes executives, researchers, analysts and consultants. Digital Vector is headed by a
team of PhDs from premier business schools. The analyst team of researchers and consultants has
expertise in areas such as Information Technology, Telecommunications, Life Sciences, Animation,
Transportation and Media etc. Digital Vector publishes research reports that help the clients formulate
and implement strategies by offering expert analysis and forecasts. Digital Vector provides key insights
into the entire value chain including market sizing, forecasting, segmentation, competitive
benchmarking, industry and market analysis, product analysis, trends analysis, company profiles,
supplier analysis, distributor analysis and product launch strategies. This is made possible by the
rigorous research methodology, which includes extensive Primary Research supported by in-depth
Secondary Research using advanced quantitative and qualitative analysis techniques. Aided by
sophisticated market analysis tools and their proprietary framework, Digital Vector offers the most in-
depth and focused analysis. Being an independent research and consultancy firm, Digital Vector offers
an objective analysis of markets and technologies. Digital Vector’s custom consulting services are much
valued by clients for their clear, accurate and executable strategies aimed to increase firm and customer
value and producing measurable results.

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