This SlideShare provides an outline for the H. J. Heinz Company - Strategy and SWOT Report. It is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360° view of the company. Reasons to get the report: Gain an understanding of H. J. Heinz Company and the factors that influence its strategies; Track strategic initiatives of the company and latest corporate news and actions; Assess H. J. Heinz Company as a prospective partner, vendor or supplier; Support sales activities by understanding your customers' businesses better; Stay up to date on H. J. Heinz Company’s business structure, strategy and prospects.

1. H.J. Heinz Company -
Strategy and SWOT Report
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2. HIGHLIGHTS
H. J. Heinz Company - Strategy and SWOT Report covers the company’s structure, operation, SWOT analysis,
product and service offerings and corporate actions, providing a 360° view of the company.
H. J. Heinz Company (Heinz or ‘the company’) is a producer and marketer of branded processed food products
like ketchup, condiments, sauces, meals, soups, snacks and infant foods. The company operates in North
America, Europe, Asia Pacific, Africa, Latin America and the Middle East. It is headquartered in Pittsburgh,
Pennsylvania and employed about 31,900 people as of April 28, 2013. The company recorded revenues of
$11,528.9 million in the financial year ended April 2013 (FY2013), an increase of 0.2% over FY2012. The operating
profit of Heinz was $1,661.7 million in FY2013, an increase of 10.6% over FY2012. The net profit was $1,012.9
million in FY2013, an increase of 9.7% over FY2012. The company’s financial year ends on the Sunday closest to
April 30. FY2013 was a 52-week period and FY2012 was a 52 1/2-week period.

3. TABLE OF CONTENTS
Company Snapshot Continued
Recent Developments
News and Events Summary
Business Expansion
Corporate Governance
Corporate Social Responsibility
Financial Performance
IT Spending Announcements
Red Flags/DistressSignals
Strategy and Operations
Appendix
Contact Us
Methodology
Definitions
About Datamonitor
List of Tables
Table 1: Company: Key Facts
Table 2: Key Employees
Table 4: Key Competitors
Table 5: Deal Activity by Deal Type -
Volume (2010 - YTD*2014)
Table 6: Targets and Partners
Table 7: Top Deals 2010 - 2014YTD*
Table 8: Legal Advisor Ranking by Value (US$m)
Table 9: Financial Advisor Ranking
by Value (US$m)
Table 10: M&A Volume and Value Trend
(2010 - YTD*2014)
Table 11: M&A Activity by Geography
(2010 - YTD*2014)
Company Snapshot
Company Overview
Overview and Key Facts
Overview
Key Facts
Key Employees
Key Employee Biographies
Major Products and Services
Company History
Management Statement
Locations and Subsidiaries
Key Competitors
Company Analysis
Business Description
SWOT Analysis
SWOT Overview
Strengths
Weaknesses
Opportunities
Threats
Corporate Financial Deals Activity
Financial Deals Overview
Targets and Partners
Top Deals 2010 - 2014YTD*
Advisors
Top Legal Advisors
Top Financial Advisors
Mergers and Acquisitions Partnership
Divestments
Private Equity and Ownership

4. List of Tables (Continued)
Table 12: Partnership Volume and Value Trend
(2010 - YTD*2014)
Table 13: Partnership Trend by Deal Type
(2010 - YTD*2014)
Table 14: Divestments Volume and Value Trend
(2010 - YTD*2014)
Table 15: Divestments by Geography
(2010 - YTD*2014)
Table 16: Private Equity and Ownership Volume
and Value Trend (2010 - YTD*2014)
Table 17: Private Equity and Ownership Volume
by Deal Type (2010 - YTD*2014)
Table 18: News and Events Summary
Table 19: Business Expansion
Table 20: Corporate Governance
Table 21: Corporate Social Responsibility
Table 22: Financial Performance
Table 23: IT Spending Announcements
Table 24: Red Flags/DistressSignals
Table 25: Strategy and Operations
TABLE OF CONTENTS
List of Figures
Figure 1: Deal Activity by Deal Type - Volume
(2010 - YTD*2014)
Figure 2: M&A Volume and Value Trend
(2010 - YTD*2014)
Figure 3: M&A Activity by Geography
(2010 - YTD*2014)
Figure 4: Partnership Volume and Value Trend
(2010 - YTD*2014)
Figure 5: Partnership Trend by Deal Type
(2010 - YTD*2014)
Figure 6: Divestments Volume and Value Trend
(2010 - YTD*2014)
Figure 7: Divestments by Geography
(2010 - YTD*2014)
Figure 8: Private Equity and Ownership Volume
and Value Trend (2010 - YTD*2014)
Figure 9: Private Equity and Ownership Volume
by Deal Type (2010 - YTD*2014)

5. FEATURES
• Detailed information on H. J. Heinz Company required for business and competitor intelligence needs
• A study of the major internal and external factors affecting H. J. Heinz Company in the form of a SWOT analysis
• An in-depth view of the business model of H. J. Heinz Company including a breakdown and examination of key
business segments
• Intelligence on H. J. Heinz Company’s mergers and acquisitions (M&A), strategic partnerships and alliances,
capital raising, private equity transactions, and financial and legal advisors
• News about H. J. Heinz Company, such as business expansion, restructuring, and contract wins
• Large number of easy-to-grasp charts and graphs that present important data and key trends

6. ABOUT THE PUBLISHER
MarketLine, an Informa Business, is one of the most prolific publishers of global business
information today. Profiling all major companies, industries and geographies, no other business
information company comes close to matching our sheer breadth of coverage. Our content is
produced by an internal team of analysts, drawing on primary and secondary research and
prepared under an established methodology that’s been tried and tested over 10 years. With
offices in New York, London, Manchester, Sydney, MarketLine continues to build an enviable
clientele list spanning the world within a number of industries and across variety of job functions.
MarketLine coverage includes Company reports, Industry Profiles, Country Profiles and Financial
deals activity for companies and industries.
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