An overview of the How Affluents Shop: The who, what, where and why about affluent shoppers report. Across the nation, the shoppers that count most to retailers from High Street to Main Street, in the malls, at the outlets, in the tony luxury boutiques, in the department stores and at the discounters are the affluent, defined as those with incomes at the top 20 percent, or about $100,000 and above in 2014.

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How Affluents Shop: The who, what,
where and why about affluent shoppers
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2. ABSTRACT
This report comes with an executive summary and a detailed analysis report.
How Affluents Shop: The who, what, where and why about affluent shoppers
Across the nation, the shoppers that count most to retailers from High Street to Main Street, in the malls, at the
outlets, in the tony luxury boutiques, in the department stores and at the discounters are the affluent, defined as
those with incomes at the top 20 percent, or about $100,000 and above in 2014.
These are the ‘heavy lifters’ when it comes to shopping -- while they account for only 20 percent of all U.S.
households, they account for more than 40 percent of total consumer spending. This new study from Unity
Marketing examines in depth the shopping habits of the nation’s biggest, most indulgent and most powerful
shoppers.

3. ABSTRACT
You will receive:
• Executive summary of latest Affluent Consumer Tracking Study Shopper Track survey outlining key trends and
findings.
• Detailed Analysis Report providing details about where affluents shopped, what they shopped for, why they
shopped, how much they spent.
Retailers at all pricing levels -- high end, discount/low-end and mid-market -- need to understand the behaviors of
the affluent shoppers, their most important customer segment.

4. ABOUT THE PUBLISHER
From market research to marketing strategy, concept creation to new product development
and sourcing, Unity Marketing offers the tools you need to maximize your unique marketing
opportunities in the collectibles and giftware industry. Drawing upon our extensive industry
experience, as well as professional expertise in marketing research and analysis, product
and concept development, strategic planning and licensing, Unity Marketing offers marketing
consultation and research services to help our clients identify and maximize their potential
success in the collectibles and giftware markets.
Learn more about this report
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