Mobile POS: Hype to Reality By IHL Consulting Group

1. Mobile POS: Hype to Reality
IHL Consulting Group
Report Highlight

2. Mobile POS: Hype to Reality
From the C-Level on down, the buzz about Mobile in Retail has been increasing ever since Apple
began using it in their stores. Retailers desire the same experience and the same throughput, and
one of the most attractive functions they see is the use of handheld devices for Mobile POS. The
use of Tablets (such as the iPad) is especially pertinent, since double-digit growth in shipments of
these devices for Mobile POS use will be the norm for the forseeable future.
This report looks at the current state of Mobile POS, the adoption rates of the various retail
verticals, and the shipment and installed base details by type of device (Rugged Handheld, Non-
Rugged Handheld, and Tablet). We also provide forecasts for shipments and installed base of these
devices, as well as an estimate of the impact that these devices will have on the use of traditional
POS hardware. We also provide some operational insight on the issues that retailers face in
incorporating these devices into their stores (for instance, do you know what "Momma Duck
Syndrome" is?).
This 40 page report has 21 figures, and is designed for use by Mobile POS Hardware and Software
Providers, Maintenance Providers, Retailers and others who might have a vested interest in the
North American Mobile Point-of-Sale Market.

3. Other highlights of the study include the following:
While many would suggest that Rugged Handhelds used for Mobile POS will just get replaced by lower priced
consumer devices, this will not be the case as this market will continue to see solid single-digit growth over the
next 5 years through more competitive offerings.
Shipments of Non-Rugged small format handhelds for Mobile POS will increase 380% from 2013 to 2017.
By 2017, over 3.6 million tablets will have been shipped for use in North American Retail/Hospitality,
fundamentally changing some segments.
All of these handhelds will have a dramatic impact on traditional POS shipments over time, reducing overall POS
shipments by 12% in 2016 and in some segments as much as 20% from previously forecast volumes.
The study looks at the opportunity for each of the mobile devices as well as the impact on POS terminals for the
following segments:
Food
Drug
Superstore/Warehouse Club
Mass Merchandisers
Department Stores
Other Specialty
Category Killers
Convenience/Gas
Bar Restaurant
Fast Food
Lodging
Ent. Casino-Cruise
Ent. Theme, Theaters, Sports

4. About the Publisher
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IHL Consulting Group is a wholly owned subsidiary of IHL Services, Inc., an
independent business-consulting organization. They specialize in business
consulting, market analysis and business planning for Retailers and information
technology companies that focus on the Retail industry. They provide market
research and business consulting in the area of information technology as it is
deployed in the Retail Industry. Customers are retailers and retail technology
providers who want to better understand what is going on in the overall
technology market, or wish to identify specific equipment needs for the retail
market.

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