Innovation in Health and Beauty Packaging, 2013 - A review of recent trends, drivers and issues in global Health and Beauty packaging

1. Innovation in Health and Beauty Packaging, 2013 - A
review of recent trends, drivers and issues in global
Health and Beauty packaging
Canadean Ltd
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2. Innovation in Health and Beauty Packaging, 2013 - A review of recent
trends, drivers and issues in global Health and Beauty packaging
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Innovation Drivers in the Global Health & Beauty Packaging Market
Consumer Demands
Changing consumer demand remains one of the most critical drivers of innovation in Health & Beauty packaging. This includes both functionality
and visual appeal, encompassing shelf appeal, visibility, confidence, convenience, freshness, safety, and more.
An example of innovation regarding a product’s visual appeal whilst remaining constrained by more practical demands can be seen in
AquagirlCosmentics’ use of DuPont Surlyn 3D over-molding technology to create an attractive, premium look to its foundation containers, where
the straight walls of the product housing are magnified for an impression of depth by the highly transparent over-molded outer layer; this
premium look is finished off by the brand name’s being underneath the top layer.
Cost Reduction
Reducing the cost of packaging is likewise an ever-present core driver of packaging innovation: a fact that has been exacerbated in recent years
as a result of the economic difficulties in North America and Europe, which has seen consumer spending slow, and become more selective.
One popular method of cost reduction is lightweighting. For example, the Brazilian cosmetics company Natura has developed a refills system in a
bid to reduce costs.
Legislation
Local legislations can have a significant impact on packaging design and innovation. Whilst the specific legal framework and laws differ wildly
between individual countries, for Health & Beauty packaging the focus is predominantly focused on the safety of the product, pack and
dispensing system, along with labeling requirements and environmental regulations.
For example, China has implemented legislation to promote sustainable packaging by limiting the permissible number of packaging layers, and
has implemented measures to reduce pollution from manufacturing and increase recycling.
Sustainability
Improved environmental performance and the use of sustainable materials and systems is a further key underlying driver of innovation in
packaging design and choice. This can include:
The use of recycled content instead of virgin materials, either wholly or partially
The use of materials from renewable sources
The recyclability of packaging
The bio-degradability of the materials
A reduction of the product’s carbon footprint

3. Innovation in Health and Beauty Packaging, 2013 - A review of recent trends,
drivers and issues in global Health and Beauty packaging
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Canadean has long held a reputation with FMCG markets for providing specialist business
information by conducting detailed industry and consumer research, supported by insightful value-
added analysis. Canadean covers the entire spectrum of the consumer value chain from suppliers,
brand owners, distribution channels and consumer insight.
By researching markets in a holistic way, Canadean’s research methodology enables clients to make
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Canadean specializes in online survey panels, qualitative and quantitative in-country research,
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marketing, market research, consulting and advanced statistical expertise. They are well positioned
in the industries themselves and therefore, best placed to ask the right questions of the right
people. This network of professional researchers stretches across more than 80 countries, enabling
Canadean to conduct unique research via our trusted business communities.

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