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Kraft Foods Group, Inc. -
Strategy and SWOT Report
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2.
HIGHLIGHTS
Kraft Foods Group, Inc. - Strategy and SWOT Report is a source of comprehensive company data and
information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings
and corporate actions, providing a 360° view of the company.
Highlights
Kraft Foods Group, Inc. (Kraft Foods or ‘the company’) manufactures and markets food and beverage products,
including refrigerated meals, refreshment beverages, coffee, cheese, and other grocery products. The company
primarily operates in the US and Canada. It is headquartered in Northfield, Illinois and employed about 22,500
people as of December 28, 2013. The company recorded revenues of $18,218 million in the financial year ended
December 2013 (FY2013), a decrease of 0.3% compared to FY2012. The operating profit of the company was
$4,591 million in FY2013, an increase of 71.9% over FY2012. The net profit was $2,715 million in FY2013, an
increase of 65.3% over FY2012.

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TABLE OF CONTENTS
List of Tables
Table 1: Company: Key Facts
Table 2: Key Employees
Table 4: Key Competitors
Table 4: News and Events Summary
Table 5: Contracts
Table 6: Financial Performance
Table 7: Red Flags/DistressSignals
Company Snapshot
Company Overview
Overview and Key Facts
Overview
Key Facts
Key Employees
Key Employee Biographies
Major Products and Services
Company History
Management Statement
Key Competitors
Company Analysis
Business Description
SWOT Analysis
SWOT Overview
Strengths
Weaknesses
Opportunities
Threats
Recent Developments
News and Events Summary
Contracts
Financial Performance
Red Flags/Distress Signals
Appendix
Contact Us
Methodology
Definitions
About MarketLine

4.
FEATURES
• Detailed information on Kraft Foods Group, Inc. required for business and competitor intelligence needs
• A study of the major internal and external factors affecting Kraft Foods Group, Inc. in the form of a
SWOT analysis
• An in-depth view of the business model of Kraft Foods Group, Inc. including a breakdown and examination of
key business segments
• Intelligence on Kraft Foods Group, Inc.’s mergers and acquisitions (M&A), strategic partnerships and alliances,
capital raising, private equity transactions, and financial and legal advisors
• News about Kraft Foods Group, Inc., such as business expansion, restructuring, and contract wins
• Large number of easy-to-grasp charts and graphs that present important data and key trends

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ABOUT THE PUBLISHER
MarketLine, an Informa Business, is one of the most prolific publishers of global business
information today. Profiling all major companies, industries and geographies, no other business
information company comes close to matching our sheer breadth of coverage. Our content is
produced by an internal team of analysts, drawing on primary and secondary research and
prepared under an established methodology that’s been tried and tested over 10 years. With
offices in New York, London, Manchester, Sydney, MarketLine continues to build an enviable
clientele list spanning the world within a number of industries and across variety of job functions.
MarketLine coverage includes Company reports, Industry Profiles, Country Profiles and Financial
deals activity for companies and industries.
Learn more about this report
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