Sports licensing has grown in scope and sophistication over the past decade, and is one of the top four revenue producers in the licensing world. In the US, the business is dominated by the four major sports leagues, National Football League, Major League Baseball, National Basketball Association and the National Hockey League along with NASCAR. In addition more than 300 colleges and universities in the US are involved in collegiate licensing, marketing their rights primarily to the apparel market with sometimes very respectable revenues, depending on the performance of their sports teams and the size of the university or college. In terms of its segments, sports apparel have the highest growth rate while among the sporting equipment, videogames/software are expected to grow at a faster rate as compared to sporting goods & toys and games.

1. Licensed Sports Merchandise
Market Report – Focus on North
America: 2016 Edition
Brought to you by:

2. ABSTRACT
Sports licensing has grown in scope and sophistication over the past decade,
and is one of the top four revenue producers in the licensing world. In the US,
the business is dominated by the four major sports leagues, National Football
League, Major League Baseball, National Basketball Association and the
National Hockey League along with NASCAR. In addition more than 300
colleges and universities in the US are involved in collegiate licensing,
marketing their rights primarily to the apparel market with sometimes very
respectable revenues, depending on the performance of their sports teams
and the size of the university or college. In terms of its segments, sports
apparel have the highest growth rate while among the sporting equipment,
videogames/software are expected to grow at a faster rate as compared to
sporting goods & toys and games.

3. ABSTRACT
The key factors driving the growth of the licensed sports merchandise market
are accelerating sports market in North America, rising demand of sporting
goods, increasing GDP in the US and Canada, growing demand for e-
commerce and rising demand for top sports. Some of the noteworthy trends
and developments of this industry are growth of online streaming,
introduction of domestic and housewares, licensing of player, technological
advancement and rising demand of social media. However, the expansion of
licensed sports merchandise market is hindered by counterfeiting/duplicate
products, declining retail shelf space and high entry barriers.

4. Length Publisher Published Date
53 Pages Koncept Analytics April 1, 2016
Table of Contents
1. Introduction 8. Company Profiles
2. Global Licensed Merchandise Market VF Corporation
3. US & Canada G III Apparel Group
4. North America Fanatics Inc.
5. Market Dynamics DICK’S Sporting Goods, Inc.
6. Competitive Landscape 9. Market Outlook
Learn more about this report

5. ABOUT THE PUBLISHER
Koncept Analytics offers comprehensive business research services to influential corporates
and organizations across the globe. We basically prepare industry research reports in order to
help clients take decision to strengthen and grow their market presence.
View more reports from this publisher
Other Titles from this Publisher
Global Champagne Market Report: 2016 Edition
Global Leisure Boat Market Report: 2016 Edition
Global Excavator Market Report: 2016 Edition

6. We Help You Find the Business
Intelligence You Need
Knowledge Center
With our Knowledge Center
solution, you gain unlimited,
company-wide access to an
entire catalog of industry-
specific market research
reports for one fixed cost,
providing your organization
with both predictability of
spend and reliability of
coverage. Plus, you will reduce
time and stress by utilizing the
Knowledge Center’s powerful
and convenient platform
functionality, including
advanced full-text search,
instant downloads, and alert
and usage-tracking tools.
Profound
MarketResearch.com’s
Profound solution allows you
to maximize your research
budget by purchasing only
the specific data you need.
Extract individual sections,
tables, charts or graphs from
our comprehensive
collection of more than
800,000 market research
reports from more than 200
publishers across nearly 700
industry sectors.
Market Research
Reports
MarketResearch.com
provides you with instant
online access to the most
comprehensive collection
of market intelligence
products and services
available on the Web. Our
extensive database offers
reports from more than
720 leading publishers,
offering expert insights on
global industries, products,
company profiles, and
market trends.

7. For more information and additional research,
visit MarketResearch.com or call 800.298.5699
Brought to you by: