Color Cosmetics - US By Mintel International Group

1. Color Cosmetics - US
Mintel International Group Ltd.
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3. However, women are engaging with makeup and express interest in trying a variety
of tools to better help them navigate the category. Online tutorials, beauty box
subscriptions, and mobile apps are just some ways that brands and retailers can
educate and inform women about products and trends. In addition, improved
performance and ease of use claims garner high levels of interest, particularly among
older women who remain an emerging and lucrative segment.
Color Cosmetics - US - July 2013 explores category dynamics including an analysis of
sales and market share trends by retail channel and brands, an examination of
marketing strategies and social media efforts, and exclusive Mintel consumer
research into usage, behaviors, attitudes, and new opportunities concerning the
color cosmetics category.
Color Cosmetics - US

4. Definition
This report builds on the analysis presented in Mintel’s Color Cosmetics—U.S., July 2012, as well as the July
2011, June 2010, July 2009, June 2008, April 2007, February 2006, June 2003, and September 2001 reports of the
same title.
For the purposes of this report, the color cosmetics market has been segmented as follows: Eye cosmetics—eye
shadow, eyeliner, eyebrow pencils, mascara
Facial cosmetics—foundation, facial powder, concealer, blush/blusher, bronzer
Lip cosmetics—lipstick, lip pencils, pots, palettes, lip gloss
Also included within the facial cosmetics segment are BB creams. BB creams are defined as products that provide
both facial skincare and color cosmetic benefits.
Other multiuse cosmetics, such as foundation with functional skincare benefits, are also covered, although they
are not separately estimated as a market size segment.
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Color Cosmetics - US

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