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Office Coffee Service in the U.S.:
Market Trends and Opportunities, 2nd Edition
Office Coffee Service in the U.S.:
Market Trends and Opportunities, 2nd Edition
Office Coffee Service in the U.S.: Market ...
REPORT ABSTRACT
Convincing employers that office coffee service can increase productivity and morale—and thereby justify t...
REPORT ABSTRACT
In particular, the report:
•	 Provides a market size and forecast for office coffee service, along with sa...
SAMPLE INSIGHTS & HIGHLIGHTS
•	 On a 5-point scale of importance, coffee positively influences employee workday productivi...
SAMPLE INSIGHTS & HIGHLIGHTS
Half of Full-Time Workers Make Coffee at Work:
Some 54% of full-time employed daily coffee dr...
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research, ...
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Office Coffee Services in the U.S.

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An overview on the Office Coffee Service in the U.S.:
Market Trends and Opportunities, 2nd Edition report.
Convincing employers that office coffee service can increase productivity and morale—and thereby justify the cost associated with office coffee service—remains a key to the industry’s future success. But that success can also be actualized by enhancing office coffee service’s health halo to leverage association with employer wellness program trends and by demonstrating to employers that keeping employees on site saves them money.

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Office Coffee Services in the U.S.

  1. 1. Brought to you by: Office Coffee Service in the U.S.: Market Trends and Opportunities, 2nd Edition
  2. 2. Office Coffee Service in the U.S.: Market Trends and Opportunities, 2nd Edition Office Coffee Service in the U.S.: Market Trends and Opportunities, 2nd Edition has been prepared by Packaged Facts. We serve consumer product and service companies and allied businesses in the United States and internationally with a complete line of research publications. Packaged Facts market intelligence reports are designed to aid the executive decision-maker by providing essential data and concise analysis with a focus on marketplace trends, consumer insights, and emerging opportunities. Publication Date: March 2015 Price: $3,750 Report Length: 117 Pages All rights reserved. No part of this report may be reproduced without permission of the publisher. Copyright © 2015 Packaged Facts
  3. 3. REPORT ABSTRACT Convincing employers that office coffee service can increase productivity and morale—and thereby justify the cost associated with office coffee service—remains a key to the industry’s future success. But that success can also be actualized by enhancing office coffee service’s health halo to leverage association with employer wellness program trends and by demonstrating to employers that keeping employees on site saves them money. The good news is that, according to Packaged Facts’ proprietary consumer research, significant room for growth remains: Many employees view coffee as a productivity tool and view high-quality office coffee as an important perk, but employers still pick up less than half of their workplace ground/whole bean and pod/K-Cup coffee costs. The wildcard concerns the degree K-Cups higher costs may dampen employers’ decision to cover them (so far, they are more likely to cover those costs for higher-income employees); K-Cups also need to navigate increasing concerns about plastic waste, opening the door for alternative packaging and bean-to-cup office coffee brewers. But on the heels of several years of steady growth, with these factors in mind, Packaged Facts forecasts the office coffee market to grow 4.5% in both 2015 and 2016. Office Coffee Service in the U.S.: Market Trends and Opportunities, 2nd Edition provides insight on opportunities, challenges and trends shaping the U.S. office coffee service market. Scope of analysis is centered on office coffee service provision and full-time employed office coffee usage and attitudes.
  4. 4. REPORT ABSTRACT In particular, the report: • Provides a market size and forecast for office coffee service, along with sales by product category and number of brewer placements by brewer brand. • Identifies opportunities and challenges central to the growth of office coffee service, including the importance of coffee to workplace productivity and morale; the potential costs associated with keeping coffee-drinking employees onsite; leveraging employer wellness program trends; challenges associated with the at-home working trend and small business growth; macroeconomic forecasting; coffee commodity and retail price trends; coffeehouse chain performance trends; and challenges facing future K-Cup growth. • Assesses coffee menu trends, focusing on menu item penetration by restaurant segment, including top flavors and types. • Analyzes the coffee procurement methods and coffee types used by full-time employed daily coffee drinkers, as well as their frequency of coffee drinking all day versus at work Demographic analysis by company size, population density, frequency of coffee use, and government versus private employment is included, as is analysis by gender, race/ethnicity, region and household income. • Analyzes the degree employers contribute to the cost of coffee made/used at work; and the degree employees use other beverages as well as other products office coffee service providers can provide as a complement to coffee. • Explores employee attitudes related to beverage selection at work; single-cup selection at work; and the importance of high-quality and environmentally friendly coffee at work. • Analyzes leading coffee service providers Aramark, Compass Group, Sodexo and Starbucks.
  5. 5. SAMPLE INSIGHTS & HIGHLIGHTS • On a 5-point scale of importance, coffee positively influences employee workday productivity—ranking a 3.9. For businesses this means that office coffee is beneficial in the workplace, and increases in productivity should provide reason for employer paid office coffee. Yet less than half of office coffee is employer funded; and yet high-quality workplace coffee is important to the majority of the full-time employed. Both findings help office coffee providers find openings to help convince employers to bring their solutions on board. • After making significant inroads in 2009 and 2010, private label coffee has lost share back to national branded coffee and to “other” coffee, which includes flavored, whole bean and varietal coffee. This underscores the success of single brew systems, which rely largely on national branded coffee. • Mirroring the increase in single-cup coffee sales growth, single-cup brewer placements comprise an increasing percentage of brewer placements. However, to service locations with tighter budgets, operators are offering bean-to-cup systems, which are slowly gaining market share. Pod brewers are also showing positive growth. • Packaged Facts proprietary survey data shows that employer paid pod/k-cup coffee is most prevalent among full-time employees with household incomes of more than $100K—which implies that employers with higher paid staff are providing pod coffee as a way to meet a premium expectation. • The key for office coffee service providers involves emphasizing to clients and prospects the benefits of keeping employees on site: every minute an employee stays on site can be a minute of productivity gained. With this in mind, companies unwilling to spend for office coffee service can reflect that a trip outside the office to one of these foodservice establishments costs them time and money. • We believe continued opportunity exists for office coffee service providers to blend a wider variety of beverage options speaking to health and wellness, including filtered/bottled water and tea. • Campaigns critical of K-Cup waste come at a time when whole bean coffee has a shot at single-cup success. Cheaper than K-cups per ounce, whole been coffee also competes well on freshness and flavor, since the beans have yet to be ground. But with innovations such as the Starbucks Interactive Brewer, whole bean coffee can also close the convenience and coffee waste gap with single-serve cups. • The most frequent coffee drinkers also exhibit tendencies to drink other beverages and consume snacks at work. Rather than cannibalizing coffee sales from its strongest consumers, expanding food and beverage offerings could actually build incremental sales opportunities.
  6. 6. SAMPLE INSIGHTS & HIGHLIGHTS Half of Full-Time Workers Make Coffee at Work: Some 54% of full-time employed daily coffee drinkers report making coffee at work, which translates to two-thirds of those who have drunk coffee at work. This suggests that while restaurants and other on-the-go coffee providers have made inroads into the work environment, many workers continue to rely on the office coffee pot and other onsite means of making coffee. That 30% of workers report making coffee for only themselves underscores the success single-serve options (k-cups, pods, etc.) have had in penetrating the work environment.
  7. 7. Packaged Facts is a trusted provider of authoritative consumer market research. For over 50 years, our in-depth research, expert analysis and personalized client support have helped business professionals make the right strategic decisions. Our reports are written by analysts with years of experience as professionals working in the industries that they now cover. This experience and our time-intensive research methodology result in authoritative analysis that aids the decision-making processes of our clients. Our reports continue to provide a broad, top-level overview of a market and offer not only the raw data, but focus on interpretation of that data to make it more relevant and usable by our clients. From identifying the effects of emerging markets across major industries, to covering the trends in niche markets, our reports are timely. Our editorial team tracks the trends that will shape these markets in the coming months, and years. We provide the expert analysis our clients have come to rely on to make the right strategic decisions, at the right time. Packaged Facts is unrivaled in the level of client support that we provide to our clients. From assistance in identifying the most relevant research, to post-sale question and answer support, our goal is to develop long-term relationships that meet the ongoing needs of our clients. ABOUT THE PUBLISHER Learn more about this report View more reports from this publisher
  8. 8. MarketResearch.com We Help You Find the Business Intelligence You Need Knowledge Center Take a deep dive into our database of business intelligence specific to a market or vertical from over 15 years of authoritative research. We offer Knowledge Centers on life sciences, pet products & services, food & beverage, household items, demographics, and financial services & credit cards. Profound A business solution that provides a wide perspective across multiple industries and publishers and allows you to select & download specific parts (graphs, tables, charts or chapters) from different market research reports. Market Research Reports We offer reports from over 720 leading global publishers and update our collection daily to provide you with instant online access to the world’s most complete and current database. We provide Market Research Based Solutions tailored to your specific business goals.
  9. 9. Brought to you by: For More Information on This Report & Additional Research Visit MarketResearch.com or Call 800.298.5699

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