An overview on the Office Coffee Service in the U.S.:
Market Trends and Opportunities, 2nd Edition report.
Convincing employers that office coffee service can increase productivity and morale—and thereby justify the cost associated with office coffee service—remains a key to the industry’s future success. But that success can also be actualized by enhancing office coffee service’s health halo to leverage association with employer wellness program trends and by demonstrating to employers that keeping employees on site saves them money.
Convincing employers that office coffee service can increase productivity and morale—and thereby justify the
cost associated with office coffee service—remains a key to the industry’s future success. But that success can
also be actualized by enhancing office coffee service’s health halo to leverage association with employer wellness
program trends and by demonstrating to employers that keeping employees on site saves them money.
The good news is that, according to Packaged Facts’ proprietary consumer research, significant room for growth
remains: Many employees view coffee as a productivity tool and view high-quality office coffee as an important
perk, but employers still pick up less than half of their workplace ground/whole bean and pod/K-Cup coffee costs.
The wildcard concerns the degree K-Cups higher costs may dampen employers’ decision to cover them (so far,
they are more likely to cover those costs for higher-income employees); K-Cups also need to navigate increasing
concerns about plastic waste, opening the door for alternative packaging and bean-to-cup office coffee brewers.
But on the heels of several years of steady growth, with these factors in mind, Packaged Facts forecasts the office
coffee market to grow 4.5% in both 2015 and 2016.
Office Coffee Service in the U.S.: Market Trends and Opportunities, 2nd Edition provides insight on opportunities,
challenges and trends shaping the U.S. office coffee service market. Scope of analysis is centered on office coffee
service provision and full-time employed office coffee usage and attitudes.
In particular, the report:
• Provides a market size and forecast for office coffee service, along with sales by product category and number
of brewer placements by brewer brand.
• Identifies opportunities and challenges central to the growth of office coffee service, including the importance
of coffee to workplace productivity and morale; the potential costs associated with keeping coffee-drinking
employees onsite; leveraging employer wellness program trends; challenges associated with the at-home
working trend and small business growth; macroeconomic forecasting; coffee commodity and retail price
trends; coffeehouse chain performance trends; and challenges facing future K-Cup growth.
• Assesses coffee menu trends, focusing on menu item penetration by restaurant segment, including top flavors
• Analyzes the coffee procurement methods and coffee types used by full-time employed daily coffee drinkers,
as well as their frequency of coffee drinking all day versus at work Demographic analysis by company size,
population density, frequency of coffee use, and government versus private employment is included, as is
analysis by gender, race/ethnicity, region and household income.
• Analyzes the degree employers contribute to the cost of coffee made/used at work; and the degree employees
use other beverages as well as other products office coffee service providers can provide as a complement to
• Explores employee attitudes related to beverage selection at work; single-cup selection at work; and the
importance of high-quality and environmentally friendly coffee at work.
• Analyzes leading coffee service providers Aramark, Compass Group, Sodexo and Starbucks.
SAMPLE INSIGHTS & HIGHLIGHTS
• On a 5-point scale of importance, coffee positively influences employee workday productivity—ranking a 3.9.
For businesses this means that office coffee is beneficial in the workplace, and increases in productivity should
provide reason for employer paid office coffee. Yet less than half of office coffee is employer funded; and yet
high-quality workplace coffee is important to the majority of the full-time employed. Both findings help office
coffee providers find openings to help convince employers to bring their solutions on board.
• After making significant inroads in 2009 and 2010, private label coffee has lost share back to national branded
coffee and to “other” coffee, which includes flavored, whole bean and varietal coffee. This underscores the
success of single brew systems, which rely largely on national branded coffee.
• Mirroring the increase in single-cup coffee sales growth, single-cup brewer placements comprise an increasing
percentage of brewer placements. However, to service locations with tighter budgets, operators are offering
bean-to-cup systems, which are slowly gaining market share. Pod brewers are also showing positive growth.
• Packaged Facts proprietary survey data shows that employer paid pod/k-cup coffee is most prevalent among
full-time employees with household incomes of more than $100K—which implies that employers with higher
paid staff are providing pod coffee as a way to meet a premium expectation.
• The key for office coffee service providers involves emphasizing to clients and prospects the benefits of
keeping employees on site: every minute an employee stays on site can be a minute of productivity gained.
With this in mind, companies unwilling to spend for office coffee service can reflect that a trip outside the office
to one of these foodservice establishments costs them time and money.
• We believe continued opportunity exists for office coffee service providers to blend a wider variety of beverage
options speaking to health and wellness, including filtered/bottled water and tea.
• Campaigns critical of K-Cup waste come at a time when whole bean coffee has a shot at single-cup success.
Cheaper than K-cups per ounce, whole been coffee also competes well on freshness and flavor, since the
beans have yet to be ground. But with innovations such as the Starbucks Interactive Brewer, whole bean coffee
can also close the convenience and coffee waste gap with single-serve cups.
• The most frequent coffee drinkers also exhibit tendencies to drink other beverages and consume snacks at
work. Rather than cannibalizing coffee sales from its strongest consumers, expanding food and beverage
offerings could actually build incremental sales opportunities.
SAMPLE INSIGHTS & HIGHLIGHTS
Half of Full-Time Workers Make Coffee at Work:
Some 54% of full-time employed daily coffee drinkers report making coffee at work, which translates to two-thirds
of those who have drunk coffee at work. This suggests that while restaurants and other on-the-go coffee providers
have made inroads into the work environment, many workers continue to rely on the office coffee pot and other
onsite means of making coffee. That 30% of workers report making coffee for only themselves underscores the
success single-serve options (k-cups, pods, etc.) have had in penetrating the work environment.
Packaged Facts is a trusted provider of authoritative consumer market research. For over 50 years, our in-depth
research, expert analysis and personalized client support have helped business professionals make the right
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now cover. This experience and our time-intensive research methodology result in authoritative analysis that aids
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