Learn what online pet product shopping trends are reshaping the pet market landscape. Discover why product retailers find it difficult to compete with the Internet and why most successful overall and pet market retailer online, is riding roughshod over the distinction between mass market and specialty channels.

1. Online Trends in Pet Product Purchasing:
Packaged Facts Consumer Survey Highlights 2017
www.packagedfacts.com

2. The Internet is the new “pet parent,” as a dramatic force reshaping the market landscape.
E-commerce has accelerated its metamorphosis from Wild West boomtown to the pet market’s
retail California. Even the most successful pet product retailers find it difficult to compete with
the Internet. Even the most established pet product brands find their shelf space advantage
becoming less decisive. And the polymorphous Amazon.com, as the most successful overall
and pet market retailer online, is riding roughshod over the distinction between mass market
and specialty channels.
Packaged Facts, U.S. Pet Market Outlook, 2017-2018

3. “I am buying pet products online more than I used to,” 2011-2017
Packaged Facts, U.S. Pet Market Outlook, 2017-2018 (May 2017)
2011 2012 2013 2014 2015 2016 2017
Strongly Agree 4% 6% 8% 11% 15% 18% 27%
Somewhat Agree 10 12 14 14 18 19 13
Neutral 23 19 23 25 20 20 19
Somewhat Disagree 18 20 18 15 17 14 13
Strongly Disagree 45 43 38 35 29 29 27

4. Most Recent Online Purchase of Pet Products, 2012-2017
(among pet owners who buy pet products online)
Within the last … 2012 2013 2014 2015 2016 2017
7 days 16% 14% 19% 27% 29% 35%
30 days 29 27 25 41 39 40
3 months 24 24 30 20 17 17
6 months 12 17 14 6 8 4
12 months 12 14 8 5 3 3
Over 12 months ago 7 4 5 2 3 1
Packaged Facts, U.S. Pet Market Outlook, 2017-2018

5. who shops for
pet products
online
Simmons Market Research National Consumer Survey, Fall 2016. Copyright: 2017
165
155
153
148
143
140
135
126
123
Asian (Non-Hispanic)
Graduate Degree
Undergraduate College Degree (Only)
Northeast
Kind of Residence: Owned Condo or Co-Op
Household Income: $150K+
# of People in HH: Two
Age 25-34
# of Adults in HH: Two

6. Primary Reasons for Buying Pet Products Online, 2016
Packaged Facts, U.S. Pet Market Outlook, 2017-2018
Overall 18-34s Urbanites HHI $100K+
Convenience--can shop anytime, any place 44% 33% 36% 38%
Competitive pricing 44% 35% 38% 41%
Good value due to free shipping 41% 32% 36% 38%
Product selection 35% 32% 35% 32%
Can more easily price compare 29% 33% 29% 29%
Shop a lot online generally 28% 29% 28% 30%
Online, it’s easier to get extra product information and reviews 27% 33% 32% 25%
Can more easily find sales and promotions 26% 29% 30% 24%
Online, it’s easier to find new products I might want to try 25% 29% 28% 26%
Good value due to tax savings 23% 22% 25% 24%
Online is convenient for “refill” purchases 17% 17% 20% 19%
Use automatic/scheduled delivery option 15% 18% 21% 20%

7. Packaged Facts is a division of MarketResearch.com, a leading
global publisher and distributor of syndicated market research.
For more information on Packaged Facts’ pet market research,
call MarketResearch.com customer service at 800-298-5294
or go to www.packagedfacts.com/pet-products-services-c124/

8. U.S. Pet Market Outlook, 2017-2018
May 2017
www.packagedfacts.com/Pet-Outlook-10840437/
With this latest edition of Pet Market Outlook, Packaged Facts delivers all you need
to know about the pet industry in one source. This year’s edition includes the latest
in market sizing and projections, hot new product trends, as well as data from
Packaged Facts proprietary Pet Owners Surveys. The report covers mergers and
acquisitions, retail channel trends, and pet owner demographics and spending
habits, and evaluates current trends and future directions for marketing and
retailing across the full spectrum of the market, including veterinary services, pet
food, nonfood pet supplies, and non-medical pet services.

9. Pet Population and Ownership Trends in the U.S.
May 2017
www.packagedfacts.com/Pet-Population-Ownership-10858348/
The idea of pet ownership remains firmly imbedded in the American psyche.
No matter where American pet owners live and whatever their age or ethnicity,
they stand united in believing that their pets make a positive contribution to their
lives. For example, more than 90% of dog owners across a range of demographic
segments agree that their dog has a positive impact on their mental or physical
health. The profound connection between pet owners and their pets leads three
in four pet dog or cat owners to admit that they enjoy buying pet products that
pamper their pets.

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