An overview of Pharmaceutical Industry Business Confidence Report H1 2015. This report is the result of an extensive survey drawn from Kable’s exclusive panel of leading global pharmaceutical industry executives. The report analyzes current global economic conditions and their impact on the pharmaceutical industry, and forecasts the company and industry growth prospects over January–June 2015. It provides information about the impact of customer confidence, supplier prices, and staff headcount likely to affect investment decisions over January–June 2015. Additionally, the report includes the trends in the pharmaceutical equipment market, analysis of the procurement budget allocations and leading suppliers of pharmaceutical equipment.

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Pharmaceutical Industry Business
Confidence Report H1 2015
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2. Pharmaceutical Industry Business Confidence Report H1 2015 is a new report by Kable that
globally analyzes industry opinions on the latest economic and customer issues and their impact
on investment decisions and growth prospects within the pharmaceutical industry. This report
also examines executive opinions with regards to the current and future state of the economy
and its effect on the industry. It analyzes the likely effect of supplier price changes, sales
performance, and staff headcount within the industry over January - June 2015. This report
provides an overview of the key priorities, threats, and opportunities for the global pharmaceutical
industry over January - June 2015. Furthermore, the survey forecasts projected investment
on pharmaceutical equipment, procurement budget allocations and the leading suppliers of
equipment in the pharmaceutical industry.
SUMMARY

3. KEY FINDINGS
• Overall, 47% of pharmaceutical industry respondents state that the current economic condition is stable, while
33% of industry executives expect conditions to be favourable
• The highest percentage of pharmaceutical industry survey participants are either optimistic or very optimistic
over company and industry growth prospects, at 76% and 64% respectively
• Industry respondents who operate in Europe expect the lowest growth in sales during January-June 2015
• Improving operational efficiency and customer retention are the key priorities of global pharmaceutical industry
executives
• Overall, 63% of business operatives from the Rest of the World are more enthused to purchase leased
pharmaceutical equipment
• The highest percentage of executives who operate in North America expect to invest US$1 million - US$10
million for equipment purchases in 2015-2016
• Respondents intend to allocate the biggest part of their procurement budget towards meeting operating
expenses in 2015 and 2016

4. This report is the result of an extensive survey drawn from Kable’s exclusive panel of leading global
pharmaceutical industry executives. The report analyzes current global economic conditions and their impact
on the pharmaceutical industry, and forecasts the company and industry growth prospects over January-June
2015. It provides information about the impact of customer confidence, supplier prices, and staff headcount
likely to affect investment decisions over January-June 2015. Additionally, the report includes the trends in the
pharmaceutical equipment market, analysis of the procurement budget allocations and leading suppliers of
pharmaceutical equipment.
SYNOPSIS

5. In particular, it provides an in-depth analysis of the following:
• Industry executives’ opinions about the current state of global economy: examining the prevailing economic
conditions and executives’ opinions with regards to the global economy and the state of economic conditions
in various regions
• The growth prospects of companies and the industry as a whole: providing industry executives expectations
on the growth prospects of their company and the Industry over January-June 2015
• Change in customer confidence: analyzing pharmaceutical industry executives’ opinions on changes in
customer confidence globally, over January-June 2015
• Impact of supplier prices: determining the expected change in supplier prices across various categories and
their impact on business confidence, and examining the key factors influencing the change
• Purchase preferences: analyzing the purchasing behaviours towards pharmaceutical equipment and
investment allocations in the pharmaceutical equipment categories
• Budget allocation: examining total procurement budget split between capital expenditure and operating
expenditure, and tracking the changes in the budget for 2015 and expectations for 2016
SYNOPSIS

6. Reasons to Buy:
• The report projects the current and future operating conditions of the pharmaceutical industry, and allows
readers to make effective business decisions
• The report helps readers to make strategic decisions by understanding the present and future economic, and
customer issues including key growth regions
• Pharmaceutical industry suppliers will be provided with a clear uncovering of the key challenges and
opportunities, and identify the key priorities likely to affect the industry’s growth prospects
• The report forecasts the change in supplier prices of various products, which are likely to influence the
industry’s growth prospects over January-June 2015
• The report helps executives recognize the change in customer confidence levels in the global pharmaceutical
industry over January-June 2015
• The report enables the executives to take key decisions on purchase preferences and investments in
pharmaceutical equipment
• The report also helps the executives to know the leading suppliers in the pharmaceutical equipment categories

7. ABOUT THE PUBLISHER
Kable unparalleled insight into policy as it formulates while our modelling systems mean Kable processes and
aggregates procurement data faster and more accurately than anyone.
Kable research focuses on public sector business, providing our clients with the ability to zoom into every
Whitehall department, every devolved administration, every unitary authority, every executive agency, every non-
departmental public body, every county council, every district council, every health trust, every police force and
every university authority (and many FE colleges) right across the UK.
Kable is the recognised market leader and benchmark in public sector ICT market intelligence. It’s the core of
our expertise. Because we research deeper, our clients can see further. That’s the unique proposition of Kable’s
strategic market intelligence. Our five-year forecasts by vertical markets, by product and by service category are
considered authoritative planning, mapping and targeting tools by the UK’s largest ICT suppliers.
Our strategic intelligence covers macro-demand opportunity identification and analysis; market sizing and
forecasting; policy drivers and dynamics; and broader public sector issues such as shared services, outsourcing
and green ICT.
Learn more about this report
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