1. Single-Cup Brew Beverage Products in
the U.S.: Coffee Pods and Beyond
Packaged Facts Presents
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4. Single-Cup Brew Beverage Products in the U.S.:
Coffee Pods and Beyond
The Keurig K-Cup brewer from Green Mountain Coffee Roasters (GMCR) revolutionized the single-
serve coffee market, which posted a compound annual growth rate of over 75% between 2007 and
2012 in tracked mass-market channels. Total U.S. retail coffee market dollar sales grew 10% in 2012
thanks to a dramatic 82% jump in the single-cup brew segment, which reached $1.8 billion in 2012.
Proven market performance and the expiration of an important K-Cup patent in September 2012 has
led to a new round of marketplace competition and opportunity, motivating long-standing category
participants to step up their competitive strategies. An important feature of this competition has been
an influx of private label and unlicensed beverage pods that work in Keurig K-Cup brewers.
New, more sophisticated and specialized machine technology for single-cup brewers keeps elevating
the quality of coffee made at home, while single-serve beverage manufacturers and marketers
continue to broaden the array of beverages specifically designed for these machines, increasing the
range of successful products, brand entrants, and satisfied consumers. Although coffee beverages still
predominate for single-serve brewers, other beverages including tea, cocoa and chocolate, hot and
cold fruit drinks, and specialty wellness beverages are increasingly available.

5. Share of Single-Cup Brew Coffee Dollar
Sales by Channel, 2013 (percent)
Source: Packaged Facts June 2013
Channel %
Supercenters (including Wal-Mart) 33%
Supermarkets and Grocery Stores 19
Warehouse Clubs 10
Internet 10
Domestics and Home Furnishing Retailers 10
Office Supply Stores 9
Department Stores 8
Natural Food Stores 4
Drugstores 3
Convenience Stores 2
Dollar Stores 1

6. Single-Cup Brew Beverage Products TOC Highlights
o Single-Serve Brewers as Trendy Kitchen Gadget
o Changing Dynamics of Single Serve
o Consumer Picks for Top Coffee Maker Brands
o Single-Cup Brew Brands
o Unlicensed & Private Label Single-Cup Brew
o Making Single-Cup Brew More Sustainableare Over Antioxidants
View Report

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