20 Great stats about pet industry trends.

1. SIZZLIN’
STATS20 Great Stats About Pet Industry Trends

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3. 51% of pet parents take their pets
with them when they travel.
(Study by AAA and Best Western International)

4. $354 million
$881 million
(Packaged Facts, U.S. Pet Market Outlook, 2012-2013)
2009
2014
North American Pet Insurance Sales Estimates
20%
Annual
Growth

5. As the largest market segment, dogs fuel
most of the growth in the U.S. pet market.
(U.S. Pet Market Outlook, 2012-2013 April 2012)

6. Pet Parents were
expected to spend
$70 million more
in 2012 than they
did in 2011 on
costumes.
(National Retail Federation)

7. 61% of Pet Households
Keep More Than One Pet.
(U.S. Pet Market Outlook, 2012-2013)

8. The pet parent
factor—pet owners
treating their pets
like children--is
at the core of pet
owners’ willingness
to spend ever
greater amounts of
money on their pets.”
(David Lummis, Pet Market Analyst)
“

9. Spending Snapshot: Overall U.S. Pet Industry
(www.americanpetproducts.org)
Expenditures* GrowthYear
2008 $43.2
2009 $45.5 5.3%
2010 $48.4 6.4%
2011 $51.0 5.4%
2012E $52.9 3.7%
2013E $55.0 4.0%
*in billions

10. “As of 2011, veterinary
services — the most
directly health-related
category—leads in
market share, at 35%”
(U.S. Pet Market Outlook, 2012-2013)
VeterinaryServices
PetFood
35% 34%
20%
11%
NonfoodPet
Supplies
Non-Medical
PetServices

11. Amazon.com emerges as the top website among
consumers who purchased pet products online within
the last 12 months, at 39%, with Walmart at 12%”
(Packaged Facts, U.S. Pet Market Outlook, 2012-2013)
“

12. Market Snapshot: Growth of Pet Insurance
253.1Million
280.9Million
2008 2009
(Embrace Pet Insurance)
2010 2011 2012E 2013E 2014E
314.4Million
369.6Million
407.4Million
462.6Million
519.4Million

13. (U.S. Pet Market Outlook, 2012-2013)
According to The Association for Pet Obesity
Prevention (APOP) fifth annual National Pet
Obesity Day Study, conducted in October 2011
53% of dogs are overweight or obese
55% of cats are overweight or obese

14. (Natural, Organic, and Eco-Friendly Pet
Products in the U.S., November 2012)
Natural/Alternative
Cat Litters account
for over half of
sales (55%) of
Natural Pet Care

15. There are 116 million pets other than dogs or
cats living in American households.”
(Pet Population and Pet Owner Trends in the U.S., January 2013)
“

16. In March 2012, 36% of buyers reported
spending less on pet products because of
the economy, compared with 27% in 2010.
(Packaged Facts, U.S. Pet Market Outlook, 2012-2013)
2012 Buyers 2010 Buyers
36% 27%

17. The number of minority (i.e., other than White Non-Hispanic)
dog or cat households rose 30% from 2006 to 2011,
representing the addition of 2.6 million minority households
as pet owners.
(Experian Simmons Consumer Survey)

18. From 2007 to 2011, pet superstores increased their pet shopper
base, with both PetSmart and Petco charting commensurate
gains, while other pet stores (including independents and
smaller chains) saw their shopper base slip.
(Packaged Facts, U.S. Pet Market Outlook, 2012-2013)
Pet Superstores
Other Pet Stores
39%
13%
46%
12%
Pet SuperStores
Other Pet
Stores
2007
2011

19. (David Sprinkle, Packaged Facts Research Director)
“1.5% of global retail sales in the pet
food, pet treat, and pet supplement market
involve products fortified with EPA/DHA
omega-3s.”

20. From 2006 to 2012, the number of dogs in the U.S.
increased, while the number of cats decreased.
(Packaged Facts, U.S. Pet Market Outlook, 2012-2013)
2006 2012
DOGS
74.8
DOGS
78.2
CATS
88.3 CATS
86.4
InMillions

21. The recession has not only decreased what
consumers spend on their own health, but
what they spend at the veterinarian”
(Susan Spaulding, Petfood Industry.com “Nutrition News” e-letter, March 20, 2012
“

22. Most Popular Pets
(Pet Care Industry Analysis 2013)
Freshwater Fish
Cats
Dogs
Other Animals
Birds
Reptiles
Horse
Saltwater Fish
41.7%
22.7%
18.9%
3.9%
3.6%
3.3%
3.2%
2.7%

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