1. Sports Nutritionals Market in the U.S.:
Sports Drinks and Nutrition Bars
Packaged Facts Presents
A Short Preview

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4. Sports Nutritionals Market in the U.S.: Sports
Drinks and Nutrition Bars
Driven by 77 million users of sports drinks and powered by 28 million consumers of nutrition bars, the
sports nutritional market has experienced encouraging growth in recent years. This new Packaged
Facts report identifies trends influencing the sports nutritional market, highlights key market
opportunities and drills down into the factors affecting the growth of the retail sales of nutrition bars
and sports drinks through 2017. It also analyzes the competitive positions of key players in the market
and highlights marketing and new product trends.
The report uncovers a number of developments creating both challenges and opportunities for
marketers. For example, the report pinpoints the vast demographic and attitudinal differences
between those who are high-volume users of sports drinks and those who eat relatively large
quantities of nutrition bars. Women dominate the market for nutrition bars. Only 45% of those eating
at least one nutrition bar in the last 30 days are men, while 55% are women. Female consumers of
nutrition bars outnumber their male counterparts 15.2 million to 12.4 million and offer a major
opportunity for nutrition bars as well as other sports nutritionals geared especially for women.
In sharp contrast, men account for 64% of high-volume users of sports drink, and young men are most
likely to use sports drinks. Yet, marketers need to face the fact that the population of males under the
age of 25, their most prized marketing target, will decline over the next decade as the aging of America
begins to accelerate.

5. 0%
2%
4%
6%
8%
10%
12%
14%
All Adults 5+ Sports Drinks 3+ Nutrition Bars
7%
14%
13%
Percent of High-Volume Users of Sports Drinks and Nutrition Bars Agreeing “I
Am Likely to Purchase Products I See Advertised on My Cellphone”
Source: Experian Marketing Services, Fall 2012 Simmons NCS Adult Study 12-Month. Base: Population.
Copyright: 2013. Experian Information Solutions, Inc. All rights reserved.

6. Sports Nutritionals Market TOC Highlights
o Sports Nutritional Marketers Seek Balance between Extreme Athletes
and Recreational Users
o Sports Drink Market Dominated by PepsiCo’s Gatorade and Coca-
Cola’s Powerade
o Nutrition Bars Appeal to Fitness Buffs
o Sports Nutritional Market Continues Upswing
o Traditional Sports Drinks Morph into Something Else
o High-Volume Consumers Shore Up Market for Nutrition Bars More
Consumers Choosing Anti-Aging Skin Care Over Antioxidants
View Report

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