1. The Future of Food Retailing in the U.S.: Shopper
Insights and Market Opportunities, 4th Edition
Packaged Facts Presents
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4. The Future of Food Retailing in the U.S.: Shopper
Insights and Market Opportunities, 4th Edition
The retail market for foods and beverages is undergoing some of its greatest changes since
supermarkets came to the fore in the 1940s and ’50s. Economic, demographic, lifestyle and
technological changes have created not only a fertile environment but the absolute necessity for new
concepts to engage shoppers, capture share of stomach, and re-invent food and beverage retailing.
While the greatest competition to supermarkets and grocery stores comes from supersized “one-stop
shopping” venues like supercenters and warehouse clubs, the threat has spread out across myriad
retail channels, including drugstores, dollar stores, limited assortment chains, and (the elephant in the
room) online grocery shopping. Although supermarkets remain the majority force in food shopping,
they are no longer calling the shots—a role now shared with Whole Foods and Trader Joe’s on the
natural/specialty side, Walmart, club stores, and dollar stores on the value front, and farmers markets
and food trucks in trend-setting.
At the same time, 2012 and 2013 have been big years for mergers and acquisitions in the retail food
industry, as strategic buyers and private investors seek a way to expand their businesses to additional
markets. And while the economy has shown positive signs of recovery in the past year, many
consumers remain buffeted if not traumatized by higher gas prices, rising food prices, mounting
healthcare costs, and increased payroll taxes. As a result, most are still feeling economically squeezed
and spending-shy.

5. Type of Products Purchased on Most Recent Grocery
Shopping Trip, 2013 (percent of grocery shoppers)
Note: Based on 2,000 U.S. adult respondents.
Numbers add up to more than 100% due to multiple responses.
Source: Packaged Facts February/March 2013 Food Shopper Insights Survey
Products Percent
In-Store Bakery Items. 35.9%
Delicatessen Counter Items 23.0%
Specialty/Imported Cheese Department Cheeses 16.0%
In-Store Hot Food Bar/Rotisserie Items 13.5%
Bulk Bin Groceries 11.4%
In-Store Salad-Bar Items 9.1%
In-Store Food Court, Café, or Coffee Shop Items 6.8%

6. The Future of Food Retailing in the U.S.
TOC Highlights
o Supercenters, Warehouse Clubs, Dollar Stores Strong Competition for
Grocery Trips
o Majority Like Their Store, But Only 56% Like Grocery Shopping
o Shoppers Seek Specific Nutritional Benefits
o Total Retail Food and Beverage Sales Almost $640 Billion in 2013
o Shopping Trips: The Basics
o Wellness a Concern for Many Grocery Shoppers
o Supermarkets Lead Food and Beverage Market with 53% Share
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