The report on ‘The U.S. E-cigarette and Vaporizer Device and Aftermarket’ is a meticulous compilation of the various facets of the e-cigarette industry. After a thorough analysis of the current trends, the market dynamic chapters include the key push and pull forces prevailing in the U.S. E-cigarette market. The chapter also includes the consumer’s perspective covering aspects such as the e-cigarette usage and motivation to use in the U.S. particularly. Owing to the dependency of the market growth on the legal and regulatory framework, the report at each step has considered the effect of laws (both implemented and anticipated) in terms of regulations and taxation in estimation and forecast of the market size. Moreover, the key consortiums and compliance influencing the e-cigarette market in the country have also been included in the report.

1. The U.S. E-Cigarette Device and Aftermarket
Analysis & Forecast 2016-2025
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2. ABSTRACT
Combustible cigarettes continue to propel the tobacco industry with increasing revenue at a
global level. Although, the smoking population has been declining since 2010, the per capita
consumption and consequentially the count of cigarettes remain constant, if not increasing. E-
cigarettes or Electronic cigarette are electronically operated devices, designed to imitate the look
and feel of conventional cigarettes. Developed in 2003, the market started gaining traction
commercially in 2012 and the devices since then have transitioned through three generations of
product innovation. While e-cigarettes were perceived to challenge the combustible cigarette
market, the entry of Big Tobacco converted the competition into alliance.
The report on ‘The U.S. E-cigarette and Vaporizer Device and Aftermarket’ is a meticulous
compilation of the various facets of the e-cigarette industry. After a thorough analysis of the
current trends, the market dynamic chapters include the key push and pull forces prevailing in the
U.S. E-cigarette market. The chapter also includes the consumer’s perspective covering aspects
such as the e-cigarette usage and motivation to use in the U.S. particularly. Owing to the
dependency of the market growth on the legal and regulatory framework, the report at each step
has considered the effect of laws (both implemented and anticipated) in terms of regulations and
taxation in estimation and forecast of the market size. Moreover, the key consortiums and
compliance influencing the e-cigarette market in the country have also been included in the
report.

3. ABSTRACT
Big Tobacco companies started competing aggressively acquiring the top e-cigarettes brands and
rolled out their own brands with newer and technologically advanced products. Moreover, a few
companies also got involved in legal battle over patents, in order to maintain their market
positions. Having identified the fluctuating landscape in the U.S. market, the competitive insights
chapter lays special emphasis on the key strategies and developments including the prominent
acquisitions, product developments, partnership, business expansion, and lawsuits among others.
The chapter also includes the market share for top brands including Vuse (Reynolds American),
Blu (Imperial Tobacco), and MarkTen (Altria) among others. The products of these brands have
been further benchmarked on the basis of factors such as performance, efficiency, global
presence, and battery life among others.
The e-cigarette market is anticipated to grow amidst ongoing legal fluctuations and varying vaping
preferences. Moreover, the product choices might differ in the future owing to the hefty
taxations that are anticipated on both device and e-liquid (the liquid which converts into vapor).
Therefore, the U.S. E-cigarette market estimation and forecast has been initiated with an
exhaustive set of assumptions, following which are the key trends and market size information for
both device and components. The market has been further estimated and forecast based on the
prevalent distribution channel, i.e. online and retail and by the source of origin.
The report involves a mix of 50+ companies chosen on the basis of their market developments,
revenue generation and market share in the industry. The companies profiled in the report
include Altria, Imperial Tobacco, Japan Tobacco, Durasmoke, Clearette, Mister E-liquid, and
NicQuid among others.

4. Length Publisher Published Date
173 Pages BIS Research May 18th, 2016
Table of Contents
1. 1. Research Scope and Methodology
2. 2. Market Dynamics
3. 3. Competitive Insights
4. 4. Consortiums, Alliances and Regulatory Bodies
5. 5. The U.S. E-cigarette and Vaporizer Device and Aftermarket, Analysis & Forecast
6. 6. The U.S. E-cigarette Market Analysis and Forecast by Source of Origin
7. 7. The U.S. E-cigarette Market Analysis and Forecast, By Distribution Channels
8. 8. Company Profiles
9. List of Tables
10. List of Figures
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5. ABOUT THE PUBLISHER
BIS Research publishes in-depth market intelligence reports focusing on the market
estimations, technology analysis, emerging high-growth applications, deeply segmented
granular country-level market data and other important market parameters useful in the
strategic decision making for senior management. BIS Research provides multi-client reports,
company profiles, databases, and custom research services and caters to more than 10
industry verticals.
View more reports from this publisher
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