The overall percentage of conventional cigarette smokers has hit an all time low on a global scale, stemming either from its escalating cost, or an increased awareness about potential health hazards amongst smokers. In spite of a declining per capita consumption of cigarettes in the U.S., tobacco related mortality is the leading preventable cause of death in the country (according to the Centers for Disease Control and Prevention, CDC). In response to the cause, health organizations and pharmaceutical companies over the years have been relentlessly trying to introduce scientifically proven and efficient smoking cessation products such as nicotine gums and patches.Electronic cigarettes or e-cigarettes (as a substitute to conventional smoking) are electronic devices wherein an atomizer (burning coil) converts a liquid (with or without nicotine) into vapor. The primary intent of such devices was to imitate conventional cigarettes, evident from the first generation, called ‘cig-a-likes’ or disposable e-cigarettes. The revenue generation through the sales of e-cigarettes started gaining significant traction since 2012 and the market was able to exhibit an unprecedented growth for almost three years, i.e. from 2012-2015. The U.S. accounted for approximately 44% of the total e-cigarette market value as of 2015. 

1. The U.S. E-Cigarette Device and
Aftermarket Analysis & Forecast
2016-2025
The U.S. accounted for approximately 44%
of the total e-cigarette market value as of
2015.
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2. ABSTRACT
The overall percentage of conventional cigarette smokers has hit an all time low on a global scale,
stemming either from its escalating cost, or an increased awareness about potential health
hazards amongst smokers. In spite of a declining per capita consumption of cigarettes in the U.S.,
tobacco related mortality is the leading preventable cause of death in the country (according to
the Centers for Disease Control and Prevention, CDC). In response to the cause, health
organizations and pharmaceutical companies over the years have been relentlessly trying to
introduce scientifically proven and efficient smoking cessation products such as nicotine gums
and patches.
Electronic cigarettes or e-cigarettes (as a substitute to conventional smoking) are electronic
devices wherein an atomizer (burning coil) converts a liquid (with or without nicotine) into vapor.
The primary intent of such devices was to imitate conventional cigarettes, evident from the first
generation, called ‘cig-a-likes’ or disposable e-cigarettes. The revenue generation through
the sales of e-cigarettes started gaining significant traction since 2012 and the market was able to
exhibit an unprecedented growth for almost three years, i.e. from 2012-2015. The U.S. accounted
for approximately 44% of the total e-cigarette market value as of 2015.
The first two years since the market started gaining traction in 2012, exhibited a dominance of
disposable and rechargeable starter kits in the market. However, owing to an increased
performance and long term cost effectiveness appeal, VTMs took over the market share of the
first and second generation e-cigarette devices since 2015. It is expected that disposable e-
cigarettes will only be purchased by first time vapers and the major market share will be held by
VTMs since they are perceived to be more beneficial for smoking cessation.

3. ABSTRACT
The report on”The U.S. E-cigarette and Vaporizer Device and Aftermarket” is a meticulous
compilation of the various facets of the e-cigarette industry. After a thorough analysis of the
current trends, the market dynamic chapters include the key push and pull forces prevailing in the
U.S. E-cigarette market. The chapter also includes the consumer’s perspective covering aspects
such as the e-cigarette usage and motivation to use in the U.S. particularly. Owing to the
dependency of the market growth on the legal and regulatory framework, the report at each step
has considered the effect of laws (both implemented and anticipated) in terms of regulations and
taxation in estimation and forecast of the market size. Moreover, the key consortiums and
compliance influencing the e-cigarette market in the country have also been included in the
report.
Big Tobacco companies started competing aggressively acquiring the top e-cigarettes brands and
rolled out their own brands with newer and technologically advanced products. Moreover, a few
companies also got involved in legal battle over patents, in order to maintain their market
positions. Having identified the fluctuating landscape in the U.S. market, the competitive insights
chapter lays special emphasis on the key strategies and developments including the prominent
acquisitions, product developments, partnership, business expansion, and lawsuits among others.
The chapter also includes the market share for top brands including Vuse (Reynolds American), Blu
(Imperial Tobacco), and MarkTen (Altria) among others. The products of these brands have been
further benchmarked on the basis of factors such as performance, efficiency, global presence, and
battery life among others.

4. Length Publisher Published Date
173 pages BIS Research May 18, 2016
Table of Contents
Executive Summary
1 Report Scope & Methodology
2 Market Dynamics
3 Competitive Insights
4 Consortiums, Alliances and Regulatory Bodies
5 The U.S. E-cigarette and Vaporizer Device and Aftermarket, Analysis & Forecast
6 The U.S. E-cigarette Market Analysis and Forecast by Source of Origin
7 The U.S. E-cigarette Market Analysis and Forecast, By Distribution Channels
8 Company Profiles
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5. ABOUT THE PUBLISHER
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