This new Marketdata study examines the $3.2 billion food home delivery market—consisting of Three main sectors: healthy prepared meals and meal kits, diet food delivery, and mail order delivery of premium meats and desserts. This is an emerging high-growth niche market backed by huge venture capital investments since 2012.

1. The U.S. Prepared Foods Home Delivery Market
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2. ABSTRACT
This new Marketdata study examines the $3.2 billion food home delivery market—consisting of
Three main sectors: healthy prepared meals and meal kits, diet food delivery, and mail order
delivery of premium meats and desserts. This is an emerging high-growth niche market backed by
huge venture capital investments since 2012.
The diet food delivery market and mail order premium meats and gift baskets markets are much
older and well established markets, vs. the fresh and meal kits business, but the last market is the
one backed by venture capital—in the hopes of disrupting the entire way that Americans shop for
and prepare their meals.
The meal kits market, led by firms such as Blue Apron and Plated, has yet to face the challenge of
a recession, and could be a short-lived fad fueled by affluent Milennials. Already, some
companies have closed shop and a major consolidation is probably coming in the next few
years—as VC firms become more picky, companies burn through their cash, and profitability is
elusive.
Roughly 150 companies compete in the meal kits market, 30 in diet foods and another 30 or so in
premium meats. Some ship food nationwide while others provide fresh daily delivery to local
markets such as New York City and Los Angeles.

3. ABSTRACT
The study covers: nature/structure of the market, key demand factors, venture capital funding
activity, pricing, distribution, how companies are formed and operate, customer mix and
demographics, market size (2012-2015 & 2016 and 2020 forecasts), management outlooks and
opinions of market growth and the competition.
Includes These Competitor Profiles:
Blue Apron
Plated
Peach Dish
Munchery
Sprig
Spoonrocket
Hello Fresh
ThePurple Carrot
Omaha Steaks
Harry & David
HoneyBaked Ham
Kansas City Steaks
Allen Brothers
Lobel’s of New York
Debragga & Spitler
Gold Bely
Appetizers USA
NutriSystem
The Fresh Diet

4. Length Publisher Published Date
89Pages
Marketdata
Enterprises
June 1st, 2016
Table of Contents
1. Introduction - Study Scope, Methodology, Sources Used
2. Executive Overview of Major Findings
3. Nature & Structure of The Market
4. The Healthy Foods/Meal Kits Delivery Market
5. The Diet Food Delivery Market
6. Premium Meats, Desserts, Specialty Foods Delivery Market
7. Reference Directory of Information Sources
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5. ABOUT THE PUBLISHER
Founded in 1979, Marketdata specializes in analyzing niche service sectors not covered
elsewhere. It is the only U.S. market research publisher to focus solely on service businesses.
Analyses include a wide range of markets ranging from weight loss services, check cashing
and money transfer services, and janitorial services, as well as debt collection services, dating
services, and fertility services. Each report is an in-depth study of the market, which examines
industry revenues/growth, competitor profiles/rankings, and key market trends and issues.
Primary and secondary research techniques are used, including custom, proprietary surveys
and interviews with key personnel.
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