Market Research can help you build a successful business by getting to know your customers, refining your products and planning your business's growth based on objective analysis and real data.

1. Top 10 Reasons Why
Market Research
is Important for Your Business
I’m Ringo, and I’m a
Market Research
GURU!

2. Meet my
best friend Brad!
He’s my human!

3. Brad owns a chain of
pet stores. As for me? I
work hard guarding the
shop all day.

4. Business has been
down and Brad can’t
figure out why.

5. All I know is that with
revenues down, Brad can’t
afford those yummy
treats I love.

6. So I guess it’s up
to me to dig up some
Market Research to help us
learn more about our business
and our market.

7. Market Research
fetches objective analysis
and real data that can help Brad
learn about his customers and
market trends. Then he can
fix his business.

8. Here are the top
10 reasons why
Market Research
is important for your
business.

9. Top 10 Reasons Why Market Research is Important for Your Business
1. Understanding Customer’s Needs.
I see customers looking for
natural or organic pet food.
Brad is stocking a bunch of
traditional pet foods.
Market Research
could show him that there
is huge growth in the high end
pet food market.
If only Brad had known.

10. Top 10 Reasons Why Market Research is Important for Your Business
2. Knowing Your Product.
Unbeknownst to Brad I chew on
everything in the store! I could
tell him what’s going to sell and
what’s not.
Market Research gives you a full
taste of your product in your
marketplace and helps you know
if there is a potential for
profitability.

11. Top 10 Reasons Why Market Research is Important for Your Business
3. Understanding Your Competition.
I went on a spy mission the other
day to check out the competition.
They are selling the same things we
sell, but for less money.
Market Research provides you with
valuable information about your
competitors, such as who they are,
how to position yourself in the
marketplace and make practical
decisions about pricing and
promotions.

12. Top 10 Reasons Why Market Research is Important for Your Business
4. Knowing Your Market.
Brad is a people pleaser. He
wants to carry every pet product
there is, but this lizard has been
sitting on the shelf for a year.
Market Research asks the right
questions so you know who your
market is and whether you
should be offering new or
different products or services.

13. Top 10 Reasons Why Market Research is Important for Your Business
5. Understanding Your Demographics.
Every time a human walks
through the door I sniff out
valuable information.
Market Research helps you
target your product or message
to speak to a specific gender,
age, location, income and a
wealth of other criteria. Then
Brad can make informed
decisions.

14. Top 10 Reasons Why Market Research is Important for Your Business
6. Reducing Your Risks.
Brad wants to launch some new
products. This is costly and risky.
Market Research can increase
the odds of product success
rates by understanding the
complexities of consumers.
Reducing the risk means I don’t
have to wear this stupid hat!

15. Top 10 Reasons Why Market Research is Important for Your Business
7. Understanding New Technology.
Brad is very old fashioned, but
I am a thoroughly modern dog. I
listen to Podcasts about
technology and business.
Market Research conducted on
a regular basis can help Brad
keep up with technological
breakthroughs and know which
technology shifts are
influencing his industry.

16. Top 10 Reasons Why Market Research is Important for Your Business
8. Knowing Future Trends.
I’m a ready for action kind
of pooch. I know for Brad to
maintain his competitive
advantage, he needs to try
new things.
Market Research can predict
future trends, making it
safer for Brad to dive into a
new idea head first.

17. Top 10 Reasons Why Market Research is Important for Your Business
9. Knowing How to Market and Advertise.
Brad thinks if you build it
they will come. I know that
marketing is more than just
telling people about your
Insert business.
text
Here
Market Research will help
Brad know how to convince
customers they need him
and then how to reach them
with a powerful message.

18. Top 10 Reasons Why Market Research is Important for Your Business
10. Providing Expert Analysis.
OK, now that Brad has
gathered all his data using
Market Research, I have one
last thing to teach him.
Because Market Research is
analyzed by experts, he is
sure to get data that will
help him make the right
strategic decisions to
succeed.

19. All the Market Research reports I
need to help Brad are right here at
the tips of my paws. Who knew it
was so fast and easy. Thanks
MarketResearch.com.

20. They Say You Can’t Teach an
Old Dog New Tricks!
Ha, I told you I was
a Market Research Guru!
Check us out!
Market Research is What We Do.