The UK value clothing market will grow by £3.2bn in the five years to 2021 equating to 23.6% growth on 2016, with menswear driving the market and outperforming womenswear. As male interest in fashion and personal appearance builds and retailers are starting to respond to male consumers growing demands for more choice, style, and newness
2. ABSTRACT
The UK value clothing market will grow by £3.2bn in the five years to 2021 equating to 23.6%
growth on 2016, with menswear driving the market and outperforming womenswear. As male
interest in fashion and personal appearance builds and retailers are starting to respond to male
consumers growing demands for more choice, style, and newness
The value menswear market is forecast to grow by 29.2% over the next five years, fuelling growth
in the value sector and outperforming the value womenswear market.
Market leader Primark’s share is expected to fall in 2016 following more than 15 years of growth.
Value clothing sales at the grocers will continue to be impacted by weak food & grocery footfall,
with value clothing share forecast to fall back in 2016. Online experiences for clothing shoppers
remains an afterthought for the grocers, with little investment in shopping experience driving
shoppers to visit websites of midmarket rivals.
42.7% of value shoppers buy clothing at least once a month from value retailers, compared to
36.4% of all clothing shoppers shopping the clothing sector at least once a month, indicating that
value shoppers are more impulse driven.
The online channel will account for 11.5% of the UK value clothing market, compared to 22.5%
for the total UK clothing & footwear market in 2016 indicating how far behind the value clothing
retailers are in terms of online maturity - unaided by Primark’s notable online absence.
3. ABSTRACT
THE HOT ISSUES:
- What People Buy
- Where People Shop
- How People Shop
- Why People Shop
Reasons to buy:
•Utilise the detailed data and insight on the market to help form an effective growth strategy
across menswear, womenswear, childrenswear and accessories
•Understand how consumers trading up will threaten footfall and volumes at value clothing
retailers
•Identify the opportunities to grow business in this sector by comparing strategies of the key
players in the market and their performance metrics
•Learn how men’s growing demand for fashion will boost spend in the sector, and how retailers
should respond
•Understand the opportunities in the market by learning who shops for value clothing and how
frequently they shop, and what drives their store selection.
4. Length Publisher Published Date
71 Pages
Verdict Retail
May 31, 2016
Table of Contents
The Hot Issues: Market drivers in clothing
- Strategies for success
What people buy: The Sector at a glance
- Category dynamics
Where people shop: Key metrics
- Retailer profiles
How people shop: Channels used by consumers
- Online dynamics
Why people shop: What’s Important
- Shopper attitudes
Methodology
Learn more about this report
5. ABOUT THE PUBLISHER
A passion for shopping, clothes, cars and gadgets...
Our company was founded in September 1984 by Richard Hyman. Richard’s
mission was to make Verdict the best in retail research and analysis,•differentiating
the brand by writing opinion rather than merely reporting retail facts.
We don't just work with retailers, manufacturers and consumer brands
Many of our clients are property companies, banks and large management
consultancies, which use our information to strengthen the service they provide to
the retail sector.
View more reports from this publisher
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