Stefano Daelli, Head of Strategy & Foresight, ospite al Dow Packaging and Specialty Plastics Southern European Growth Summit racconta come le tecnologie digitali hanno creato una nuova interfaccia per le persone con cui interagire con il mondo intorno a loro. E le aziende che stanno sfruttando questa opportunità creando shopping experience impensabili fino a qualche anno sono pronte a sconvolgere la value chain del Retail e del FMCG come già successo ad altri settori prima di loro. E anche il settore del packaging - ad oggi margini di questa rivoluzione - si deve preparare per navigare in queste nuove acque.

1. THE FUTURE OF RETAIL,
FMCG & PACKAGING IN THE
DIGITAL ERA
What will be the impacts on the value chain?
1
Dow Packaging and Specialty Plastics Southern European Growth Summit Venice, 26th September 2017

2. A JOURNEY INTO THE FUTURE

3. FROM A
CONSUMER
POINT OF
VIEW
Let me introduce
you Marta from
the Future. A “Consumer of the Future” (Marta, right) + me (left) jamming together, 2014.

4. MECHANICAL GRAPHIC NATIVE (?)
My parents Me Marta
+ informative / + ubiquitous / + accessible
We are building a new kind of “User Interface” of the world
DIGITAL LANSCAPE 2030

5. The shopper hierarchy enables different scenarios
HOW MARTA WILL BE SHOPPING?
Stuff She needs buying
Stuff She wants
buying
Stuff
She enjoys
buying
SHOPPING MATTER EXPERT
She loves when products/services know
so well that that learn and optimise
her lifestyle.
FitGenie
UBER SHOPPER
When she needs something, there’s no
2 business days delivery. No out-of-
stock. Just here and now.
Instacart
ZERO EXPERIENCE
For 99% of the products on her
shopping list the exact amount of
experience She wants is zero.
Amazon Dash Replenishment Service

6. NOT “IF” BUT “HOW”

7. THE
SMILING
CURVE :)
Measuring value
capture in a digital
driven industry

8. A handy tool to predict how our industry will evolve once digital kick-in
LET’S PUT IT AT WORK
Source: Stratechery, 2017; Ben Evans, 2017.
CONSUMER ELECTRONICS PUBLISHING, MEDIA AUTOMOTIVE

9. WHAT’S
GOING ON
FOR RETAIL
Global
competition
Local
competition
BRANDS
B&M
RETAILERS
DIGITAL
RETAILERS
Digital Retailers take
all, the pie B&M
struggle, Brands are
marginalized.

10. Rethink omni-channel in a broader sense: new, nimbler, more customer
oriented shopping interfaces and, at the same time, to leverage on
capillarity and scale of their physical and logistic backcourt.
BRICK & BITS: CORE ASSETS +
DIGITAL NATIVE APPROACH

11. The So called DNVB create a new kind of entity that is both a product, a
brand and a retailer. They integrate end-to-end the entire value chain and
focus on the customer experience, enabling new business models.
JUMP THE DITCH AND
GO DIRECT-TO-THE-CONSUMER

12. WHAT ABOUT PACKAGING?

13. IS IT TIME
FOR AN
UPDATE?
Based on a
true story.
Source: Instagram, 2016.
🤔
RETHINK
PACK FROM
SCRATCH

14. SEIZE THE
OPPORTUNITY
Everything is changing, but CPG are still designed,
manufactured and transported the same way.
There is a huge opportunity for those who have the
will to rethink it from scratch.