2. @andreafryrear | #bizagility17
Meet Leonard Shelby.
His memory resets every 5
minutes.
Sound familiar?
In Memento, his past is a
mystery, and viewers uncover it
with him.
10. @andreafryrear | #agilemarketing
New Game: Date That Quote
“Trustworthy brands are honest and transparent. They
don't lie about who they are, what they are made of or
how they manufacture. Transparency about their
products and their values is what defines them.”
11. @andreafryrear | #agilemarketing
New Game: Date That Quote
“Trustworthy brands are honest and transparent. They
don't lie about who they are, what they are made of or
how they manufacture. Transparency about their
products and their values is what defines them.”
2017
12. @andreafryrear | #agilemarketing
New Game: Date That Quote
“The real suggestion to convey is that the man
manufacturing the product is an honest man, and that
the product is an honest product, to be preferred
above all others.”
13. @andreafryrear | #agilemarketing
New Game: Date That Quote
“The real suggestion to convey is that the man
manufacturing the product is an honest man, and that
the product is an honest product, to be preferred
above all others.”
1915
15. @andreafryrear | #agilemarketing
“The story of advertising in the 1960s was, more than ever,
the story of its people: and the people did change. In the
previous decade, someone like Rosser Reeves might create
ads that bore no resemblance to his own personality. Now, in
the sixties, gray-flannel anonymity gave way to personal
expression.”
- Stephen Fox, The Mirror Makers
22. @andreafryrear | #agilemarketing
Ye Olde Influencer Marketing Plan
Create free breakfast set for Queen
Charlotte.
Cross fingers.
Pray.
Label new tea service
“Queens Ware”
Display in public shop window
$$$$$
54. @andreafryrear | #bizagility17
24% Lack of training/knowledge
18% Current approach works well
enough
12% Mgmnt doesn’t see the value
11% Not enough time to try it
10% Not willing to try new
approaches
9% Don’t have the right tools
8% Don’t have champion to lead
5% Already done it
4% Don’t know
What stops your
team from more
completely
implementing an
Agile approach?
Source: Wrike State of Agile
Marketing Report 2016
55. @andreafryrear | #bizagility17
Source: Workfront Agile
Marketing Report 2016
What barriers or
challenges do
you encounter
within your
department?
11% Already use agile; no
challenges
43% I/my team doesn’t know what
Agile is or how it works
29% We don’t have an internal
expert to train/implement
11% Getting buy-in from my
team
17% Getting buy-in from leadership
18% Lack of the right tools
19% Getting over the learning curve
15% We prefer to execute
against a long-term plan