1.
5 Great and
Terrible
Things About
Being a
Marketer
www.MarketerGizmo.com

2.
GREAT: Skills Diversity
The wide variety of
marketing projects
appeal to visual-
and analytical-
minded
professionals, so
you get to work
with lots of different
kinds of people.

3.
TERRIBLE: Personality Conflicts
Art people and
math people
don’t always
see eye to eye.
Your meetings
sometimes feel
like a scene out
of Gladiator.

4.
GREAT: Instant Feedback
People
favorited my
tweet!
Page views
are increasing!
Advertising
click through
rates are up!
They like me! They really like me!
Emails are
getting
opened!

5.
TERRIBLE: Instant Feedback
Much of your work
provides you with
instant feedback.
Nobody commented on
my Facebook post.
Nobody’s downloading
my SlideShare.
0% Email open rate.

6.
GREAT: Sales Funnel Win
Your content performs
beautifully. The
ebooks, SlideShares,
videos, and social
media channels that
you create are sales
funnel magnets.

7.
TERRIBLE: Salesperson Fail
Your new
salesperson gets
on the phone with
your carefully
qualified leads…
and blows the sale
in under five
minutes.

8.
GREAT: Social Media Dominance
You’re a social media guru who can tweet in your
sleep. You’ve got timing, frequency, content, and
visuals down to a beautiful science.

9.
TERRIBLE: Tweet Overload
By the end of the day
you’re so sick of
tweets and posts and
slides and videos you
can’t bring yourself to
log into your personal
accounts.
You’re utterly out of touch with your own
social networks.

10.
GREAT: Makin’ it Rain
You do work that
directly improves the
bottom line of your
company
(and you’ve got the
metrics to prove it)

11.
TERRIBLE: Nobody Knows…
Nobody else,
possibly including
your boss, believes
your projects are
real.
They all think
marketing is “mumbo
jumbo,” and that
the “real work” happens in other
departments.

12.
GREAT: Better Marketing
Sign Up