Learn how small changes can deliver amazing results faster than you expected. Hear about a B2B team that's killing it with Agile, and the three-step process to get started on your own Agile marketing journey. Delivered at B2BMX 2018.
18. “big differences
between small, co-
located app
development
teams...and a large,
spread out marketing
staff conditioned to long
duration initiatives.”
34. Step 1: Start Small
Step 2: Test Smart
Step 3:
Grow Fast
Bigger space
between steps,
but bigger
impact w/each
change
Metrics & measurement around
small start
Small but strategic
Epiphany Point
The Get Big
Curve
59. Additional Resources
● Death of a Marketer (my book)
● Agile marketing case studies
● Online training course -
Introduction to Agile Marketing
● Cameron’s articles on CA’s
transformation
Let’s talk: andrea@agilesherpas.com