Productivity & Efficiency
“applying Agile methodology typically used in software development
yields greater marketing effectiveness and efficiency.”
87% said their
teams were more
93% said adopting
Agile helped them
improve speed to
Marketing departments who
consider themselves agile are
3X more likely
to significantly grow market share
Employees working in
report a greater overall
sense of satisfaction
and pride in their work.
Less turnover, less
2.Sprint planning meetings
3.Daily standup meetings
4.Transparent, visible tracking
5.Sprint review & retrospective
The Scrum method include 5 elements:
for achieving specific
• 2 – 6 weeks long
• Length can’t be changed once it starts
• Allow 10-20% of your time for
• Specific goals and a strict definition of
“done” must be established before it
• Start & end dates
• Team availability
• Goals & scope
• Done = ?
• Can we do what we’ve planned? Vote.
• Assign tasks and get going
Laying the ground rules for the sprint:
Daily Standup Meeting
for 15 minutes
Only 3 topics:
1.What I did yesterday
2.What I will do today
Whether it’s a white board or
fancy software, the team’s goals
and progress should be totally
transparent & highly visible.
Visible Tracking System
Review what you
Show off a bit!
process & how
to improve it for
the next sprint.
Create and test email campaigns
Setup, engage and monitor social media
Adjust website to test new messaging
Write, edit, distribute content
Work with online advertising campaigns
Review and understand analytics & data
Moving away from traditional marketing
without a guiding system may make your
team more responsive, but it will also
Lack of System = Chaos
Go whole hog.
To Maintain Sanity…
Adopt the entire Scrum methodology.
GET MORE AGILE.
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Content Marketer and
Certified Scrum Master