Is It Time for Scrum to Scram? Alternative Agile Marketing Methodologies
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The document discusses alternatives to Scrum for agile methodologies, including Kanban and Scrumban. It describes some issues with implementing Scrum in certain contexts and then outlines the key components of Kanban, including visualized workflows with work-in-progress limits, explicit policies, work item types, independent cadences, and continuous improvement. It proposes a simplified 4-part kickstart approach combining Kanban principles with Scrum practices like daily standups and retrospectives to provide an alternative agile framework.
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Is It Time for Scrum to Scram? Alternative Agile Marketing Methodologies
- 1. Is it Time for Scrum to Scram? Alternative Agile Methodologies to Keep You Sane Andrea Fryrear President & Lead Trainer, AgileSherpas @andreafryrear @andreafryrear • #CMWorld
- 4. 1 Breaking Scrum @andreafryrear • #CMWorld
- 5. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
- 6. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
- 7. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
- 8. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
- 9. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
- 10. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
- 11. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
- 12. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
- 13. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
- 14. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
- 15. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
- 16. @andreafryrear • #CMWorld Sprint 1 Sprint 2 Sprint 3 slide credit: Joshua Kerievsky
- 17. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
- 18. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
- 19. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
- 20. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
- 21. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
- 22. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
- 23. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
- 24. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
- 25. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
- 26. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
- 27. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
- 28. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
- 29. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
- 30. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
- 31. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
- 32. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
- 33. @andreafryrear • #CMWorld slide credit: Joshua Kerievsky
- 34. Implemented out of context @andreafryrear • #CMWorld Issues With Scrum:
- 35. Doesn’t solve everyone’s problems @andreafryrear • #CMWorld Issues With Scrum:
- 36. Designed for certain team size & cross-functionality @andreafryrear • #CMWorld Issues With Scrum:
- 37. @andreafryrear • #CMWorld Agile Marketing Methodologies
- 38. 2 Yes We Kanban @andreafryrear • #CMWorld
- 39. @andreafryrear • #CMWorld Components of Kanban6
- 40. @andreafryrear • #CMWorld 1. Visualized Workflow
- 42. @andreafryrear • #CMWorld Kanban board(s) Backlog Defined In Progress Don e Accepted
- 44. @andreafryrear • #CMWorld 2. WIP Limits
- 45. @andreafryrear • #CMWorld To do Doing 1 Done WIP Limit Too Low Zzzzzzzz People often idle Slow flow (end-to-end) Adapted from Henrik Kniberg
- 46. @andreafryrear • #CMWorld To do Doing 1 Done WIP Limit Too Low Zzzzzzzz People often idle Slow flow (end-to-end) To do Doing 5 Done WIP Limit Too High Slow flow Tasks often idleLack of wall space... People never idle Adapted from Henrik Kniberg
- 47. @andreafryrear • #CMWorld To do Doing 2 Done WIP Limit Just Right People sometimes idle (slack) Tasks rarely idle Fast flow Adapted from Henrik Kniberg
- 48. @andreafryrear • #CMWorld 5 projects = 75% time wasted Working Time Available Per Project Loss to Context Switching Number of Simultaneous Projects Percent
- 49. @andreafryrear • #CMWorld 3. Explicit Policies
- 50. @andreafryrear • #CMWorld Done = ?
- 51. @andreafryrear • #CMWorld Backlog Creation Editing Done Ready PEN
- 52. @andreafryrear • #CMWorld 4. Work Item Types
- 53. @andreafryrear • #CMWorld Work Item Types
- 54. @andreafryrear • #CMWorld Expedite Fixed Delivery Date Standa rd Intangi ble Work Item Types
- 55. @andreafryrear • #CMWorld Types & Policies < 6
- 56. @andreafryrear • #CMWorld 5. Independent Cadences
- 58. @andreafryrear • #CMWorld 6. Continuous Improvement
- 61. Andrea Fryrear President & Lead Trainer AgileSherpas @andreafryrear andrea@agilesherpas.com @andreafryrear • #CMWorld
- 62. 3 Scrum + Kanban = Scrumban @andreafryrear • #CMWorld
- 64. @andreafryrear • #CMWorld Backlog Daily standup Visualized workflow Retrospectives
- 65. 4 Simplified Agile Kickstart @andreafryrear • #CMWorld
- 66. @andreafryrear • #CMWorld Visualize Workflow Set WIP Limits Major Cadences Work Types & Backlog 4 Part Kickstart
- 67. @andreafryrear • #CMWorld Visualize Workflow 4 Part Kickstart
- 69. @andreafryrear • #CMWorld Kanban board(s) Backlog Defined In Progress Don e Accepted
- 70. @andreafryrear • #CMWorld Visualize Workflow Work Types & Backlog 4 Part Kickstart
- 71. @andreafryrear • #CMWorld Work Item Types
- 72. @andreafryrear • #CMWorld Work Item Categories ● Have the most value for customers or partners ● Are demanded the most and least (in terms of quantity) ● Are usually more urgent than others ● Are best aligned with the team’s purpose (do more of this) ● Are least aligned with the team’s purpose (do less of this)
- 73. @andreafryrear • #CMWorld Kanban board(s) Backlog Defined In Progress Done Accepted Importance Work type 1 Work type 2 Work type 3 Work type 4 Work type 5
- 74. @andreafryrear • #CMWorld Visualize Workflow Set WIP Limits Work Types & Backlog 4 Part Kickstart
- 75. @andreafryrear • #CMWorld To do Doing 2 Done WIP Limit Just Right People sometimes idle (slack) Tasks rarely idle Fast flow
- 76. @andreafryrear • #CMWorld Preliminary WIP Limits Backlog Defined In Progress Done Accepted Importance Work type 1 Work type 2 Work type 3 Work type 4 Work type 5 Limit = 12 Limit = 4 Limit = 5 Limit n/a Limit n/a
- 77. @andreafryrear • #CMWorld Visualize Workflow Set WIP Limits Major Cadences Work Types & Backlog 4 Part Kickstart
- 78. Blank Slide @andreafryrear • #CMWorld Daily Standup Retrospectives Sprint Length
- 79. @andreafryrear • #CMWorld Kanban-style Standup
- 81. @andreafryrear • #CMWorld 1 week 4 weeks Sprint Length
- 84. Andrea Fryrear President & Lead Trainer AgileSherpas @andreafryrear andrea@agilesherpas.com CMWorld2017 = discount! @andreafryrear • #CMWorld
Editor's Notes
- how many people in the room are using or have used Scrum? keep your hands up. now raise your hand if you’d say you’re reasonably familiar with Scrum.
- this is pretty common, because Scrum is still very dominant in its native environment. And don’t get me wrong -- I have nothing against Scrum. In the right context it’s very effective.
- But marketers are treating Scrum like Gus from My Big Fat Greek Wedding treats Windex. He believes that everything from poison ivy to internal bleeding can be cured by this magical substance. And we’re starting to act the same way. Can’t get your content out on time? Put some scrum on it. Not hitting your MQL numbers? Put some scrum on it. Marketing director stubbed her toe? Put some scrum on it. Scrum can work really well, but it doesn’t cure everything.
- In fact, even in its natural habitat of software and product development Scrum has issues.
- scrummer coaster
- scrummer coaster
- scrummer coaster
- scrummer coaster
- scrummer coaster
- scrummer coaster
- scrummer coaster
- scrummer coaster
- scrummer coaster
- scrummer coaster
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- emoji cycle of scrum
- emoji cycle of scrum
- emoji cycle of scrum
- emoji cycle of scrum
- emoji cycle of scrum
- emoji cycle of scrum
- emoji cycle of scrum
- emoji cycle of scrum
- emoji cycle of scrum
- emoji cycle of scrum
- emoji cycle of scrum
- emoji cycle of scrum
- emoji cycle of scrum
- emoji cycle of scrum
- emoji cycle of scrum
- emoji cycle of scrum
- emoji cycle of scrum
- These problems are symptoms of larger problems at the heart of the Scrum methodology. 1, 2, 3 out of context, doesn’t solve everyone’s problems, designed for particular team size and cross-functionality
- These problems are symptoms of larger problems at the heart of the Scrum methodology. 1, 2, 3 out of context, doesn’t solve everyone’s problems, designed for particular team size and cross-functionality
- These problems are symptoms of larger problems at the heart of the Scrum methodology. 1, 2, 3 out of context, doesn’t solve everyone’s problems, designed for particular team size and cross-functionality
- No doubt all of this combines to deliver these results from a 2016 study -- after just a few months many agile marketing teams transition away from Scrum. And so today I want to introduce you to two alternatives. to give you enough information to make an informed choice, either to start off on the right foot or to transition away from a Scrum implementation that isn’t working for you.
- First up is kanban 6 core practices of kanban and how they can reveal hidden problems in content flow
- visualized workflow
- if you don’t know how to design your board, think of gates or gatekeepers like approvals, reviews, handoffs from one person to another, or releases to the audience and use those to create columns.
- visualized workflow
- WIP limits
- WIP limits
- good WIP limits
- why WIP limits matter
- we know how to deal with work that comes in independently less negotiation you can’t improve something if it hasn’t been defined
- most important is the definition of done and WIP limits others will depend on your context
- example of an explicit policy
- like buckets - help us avoid estimation,
- work item types
- most important is the definition of done and WIP limits others will depend on your context
- independent cadences Delivery Planning Backlog grooming Retros
- continuous improvement - you can start w/kanban very quickly b/c it’s designed to fit on top of your existing process, but that doesn’t mean you’re done with it quickly.
- mention workshops and CMWorld discount
- Scrumban is like getting a free pass to the all you can eat Agile buffet
- things to keep no matter what
- visualized workflow
- if you don’t know how to design your board, think of gates or gatekeepers like approvals, reviews, handoffs from one person to another, or releases to the audience and use those to create columns.
- good WIP limits
- But marketers are treating Scrum like Gus from My Big Fat Greek Wedding treats Windex. He believes that everything from poison ivy to internal bleeding can be cured by this magical substance. And we’re starting to act the same way. Can’t get your content out on time? Put some scrum on it. Not hitting your MQL numbers? Put some scrum on it. Marketing director stubbed her toe? Put some scrum on it. Scrum can work really well, but it doesn’t cure everything.
- mention workshops and CMWorld discount