This document is an inbound marketing checklist that provides questions to assess an organization's current inbound marketing strategy. It covers areas like goals, budget, personas, website optimization, content creation, social media, email marketing, lead generation and qualification, and customer retention. The checklist can help companies identify opportunities to improve their inbound marketing strategy.

1. Are you gettingthe most
out of your inbound
marketing strategy?
2016Digital
MarketingChecklist

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Strategy Yes No Notes
Do you have an Inbound Marketing strategy with
measurable and realistic goals?
Does your strategy integrate your traditional
marketing strategies?
Has your leadership team embraced your strategy?
Do you have a realistic budget?
Have you created personas for your target audience?
Have you researched where your audience
is spending time online?
Do you know your top industry competitors?
Do you know who the search engines consider your top
industry competitors?
Do you have an SEO strategy in place?
Have you conducted comprehensive keyword research
within the past 6 months?
Is your website current and mobile-responsive?
(Designed or majorly updated within the last 18 months?)
Is your website set up in a CMS (Content Managed
System) that allows you to easily make updates and
changes yourself?
Do you have a clear company value proposition?
Acommonanswerisyes,
but in reality most companies find out there are many more
available strategies and points of optimization than they realized.
Use this Inbound Marketing Checklist to see how your current
strategy stacks up and if there are opportunities for improvement!

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TOF Yes No Notes
Was your website created with basic SEO (Search
Engine Optimization) practices in mind?
Was your website copy written with SEO best practices?
Do you have appropriate page titles and meta
descriptions in place for each page on your website?
Have you optimized all videos and images on your
website?
Is your company using social media to build brand
awareness, increase engagement, and drive targeted
traffic to your website?
Do you have a company presence on major social
channels? (Consider Facebook, Twitter and LinkedIn as
starting points.)
Are your social profiles complete with profile photos,
background/cover images, search engine optimized for
your target keywords?
Are you posting and engaging daily on
each of these platforms?
Do you have a content/editorial calendar in
place to plan your posts?
Do you have a blog on your website?
Do you post to your blog regularly? (A minimum
of once a week)
Is your blog written with your target audience,
as well as SEO, in mind?
Do you promote your blog posts across all social media
platforms and monitor and measure the results of its
engagement?
Do you have videos on your website?
Is your site designed for optimal visitor engagement and
experience?
Is your branding and messaging consistent
across every channel?

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MOF Yes No Notes
Do you currently engage in any email marketing?
Do you have measurable (SMART) goals set for your
email marketing?
Are leads from your website automatically placed in an
email database list?
Do you segment your email marketing messages and
send different messages to different segments?
Is your email list clean?
Do you monitor and measure your results and
engagement on a weekly basis? Daily basis?
Are you offering quality content in your email marketing?
Do you generate leads via your website?
Do you know what percentage of your website visitors
convert into leads?
Do you know which acquisition sources generate the
most leads? (organic, social, referral, direct, PPC)
Do your blog readers convert to leads?
Do you offer valuable, FREE resources on your website?

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BOF Yes No Notes
Do you use an automated email lead nurturing?
Do you qualify your leads so you know when they will
convert into customers?
Do you know your average sales cycle?
Do you know the average revenue per website visitor?
Do you know the average revenue per lead?
Do you know the average revenue per customer?
Do you know the average number of sales/month?
Is your inbound marketing integrated
with your CRM system?
Retention/Advocacy Yes No Notes
Has your website been submitted to relevant, local
directories online?
Does your company have online
reviews and testimonials?
Do you have active audience engagement on your
established channels (social media, blog, etc.)?
Do you have an online reputation management
strategy in place?
Do you have established strategies to
re-engage current customers?

6. Page: 6
Wellhow’d
youdo?
New Bremen, Ohio 45869
mktgessentials.com
419 629 0080
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