Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
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Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
- 1. 7 Super-Practical Techniques to Rapidly Build Your Email List Brian Dean Founder, Backlinko
- 3. Average email open rate is only 19.7% 19.7% Unopened emails Source: http://bit.ly/1wCa0i7
- 6. “Email marketing was ranked as the best channel in terms of return on investment… Source: Email Marketing Industry Census 2014 (Adestra)
- 7. …with 68% of companies rating the channel as ‘good’ or ‘excellent’.” Source: Email Marketing Industry Census 2014 (Adestra)
- 8. Source: http://bit.ly/1set2gh $40 $7,30 $22,24 $19,72 $10,51 $17 $2 $45 $40 $35 $30 $25 $20 $15 $10 $5 $0 Email Catalogs SEO Internet Display Mobile Keyword Ads Banner Ads ROI (Per $1 spent)
- 9. Backlinko Email List 2012 2013 2014 Backlinko Revenue 2012 2013 2014
- 14. Strategy #1: The Feature Box
- 15. Most people’s email opt-in “strategy”: Ad Ad Ad Wait! Don’t Ignore This! Ad
- 16. The data supports this:
- 17. Bottom line: If you want people to opt-in, your pitch has to be front and center.
- 19. But…HOW?
- 20. Two Options FEATUREBOX HOME PAGE SQUEEZE PAGE 1. 2.
- 21. 7.5%
- 25. Strategy #2: The Homepage Squeeze Page
- 26. Two Options FEATUREBOX HOME PAGE SQUEEZE PAGE 1. 2.
- 28. Design FTW
- 31. Pro Tip:
- 32. Pro Tip:
- 33. Pro Tip:
- 34. Strategy #3: The Social Squeeze Page
- 39. 21.7%
- 40. Topic
- 41. Video
- 42. Pro Tip
- 43. Social
- 44. Form
- 45. Traffic
- 46. Strategy #4: About Page=Landing Page
- 47. Traffic
- 52. Strategy #5: Popups (The Right Way)
- 53. DUDE…you need to use a popup.
- 55. Exit Intent
- 56. Targeted Pitch
- 59. Strategy #6: The Content Upgrade
- 69. $43,080 revenue 3,590 subscribers @ $12 per subscriber $42,628 profit $372 cost $90 design + $282 Leadpages
- 74. Strategy #7: Expanded Guest Post
- 82. Backlinko Email List 2012 2013 2014 Backlinko Revenue 2012 2013 2014
- 86. Trust me :)