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GENERATION
   Recrui'ng & Engaging tomorrow’s talent 
“The children now love luxury; they
have bad manners, contempt for
authority; they show disrespect for
elders and love chatter in place of
exercise. Children are now tyrants,
not the servants of their households.”

Socrates (469–399 B.C.)
Cuba 2011, checking in on
Foursquare while standing on an
abandoned beach. Have to stay
connected.

I’m Marnick, 24 years old and what
do you have to do to attract and
engage my generation…
Let’s find a job
      Like everybody else we mainly look online 
And then we get this…
Als VGM-manager volgt u nauwgezet de wetten en regels betreft veiligheid,
gezondheid, milieu, energie en duurzaamheid die van toepassing zijn binnen de
Agristo Groep. U vertaalt deze wetgeving in een concreet VGM-beleid en bent
verantwoordelijk voor de correcte implementatie ervan en dit voor de verschillende
sites. Zowel voor de interne medewerkers als voor externen bent u het
aanspreekpunt op deze domeinen. Daartoe houdt u nauw contact en overlegt u
met de afdelingen en sites om na informatie & sensibilisatie effectief tot actie te
kunnen over gaan. U fungeert als adviseur binnen uw vakgebied en dit naar directie
en de afdelingsverantwoordelijken toe. U staat in voor de defi niëring, opvolging en
rapportering van diverse performantieindicatoren binnen uw vakgebied alsook de
uitvoering van interne audits hieromtrent. U bent verantwoordelijk voor de bijhorende
administratie, zoals jaaractieplan, milieuvergunningen, energieattesten, certifi
caten,... Binnen uw vakgebied zet u continue verbeteringsprocessen op en zoekt u
naar optimalisaties (o.a. energieverbruik,...). Dankzij uw enthousiasme kan u de
afdelingen begeleiden en motiveren tot het behalen van de beoogde targets. U
rapporteert rechtstreeks aan de directie…
While we are used to this…

Joe Fie,Vndg nr d CLch
jbbgewst.Hbvl muntjes & penne mrgnjb %-/
Vl papiere ingvld mrze verstnde me ni.
Gn id wrm :-s Glkkg Marnick v RCA gzn,
wan KLLL :”) Tm!x
Still not convinced
       Let’s go check the jobsite.. 53% does this right away 
You promise this in your campaigns
On the jobsite we actually get this
Don’t be UNIQUE, be AUTHENTIC
        in every way…
Chief of Client First Impressions
         RECEPTIONIST

Senior Director of Animal Output
           ZOOKEEPER
Just to be sure
        Let’s go check out the job fair 
We don’t come to APPLY for a job. We come to
 SELECT an employer. We want an EXPERIENCE
    and a BRAND to identify ourselves with.
The only thing we get out of this is…
Let’s apply
     What do we need for that… 
While we are used to this…
The interview
        One major ques'on… 
WHY should I come work for you?
  The company across the street offers
the same thing. What is your added value
            as an employer?
Also hire in function of CULTURE.


“If you don’t like sports, you shouldn’t come work
for us. We need passion, otherwise you shouldn’t
be on the field.”

Steve Forgarty

– Sr. Manager Strategic Recruitment Programs -
Alright!! Hired
        Let’s see what happens… 
I just joined an innovative and dynamical
     company that recruited me through
                 social media
But at home I’m used to this…




                                Digital Natives
We are Gen WHY

                Why should I be in the office at 8:30, when nobody really
                starts to work until 10:00?

                I have been here 2 months, why am I not getting a raise?

                CEO leaves at 17:00, so why should I stay late?

                Why am I not moving up faster, I know more than my boss
                about some things?
PARTICIPATION
                I want to learn from you, but why don’t you accept the fact
                that I can also teach you stuff?
We don’t want to SCORE immediately like
 Gen X, we want to DEVELOP and LEARN.
       Like you can learn from us.
Example:

                 Gen Y woman

                 Task => 3 weeks to put together safety
                 program and get it accepted by the workfloor

                 What did she use…




                                                                funny names




Source: Karen McCullaugh
She got it done in 1,5 week
 and the work floor loved it.
Source: Brian Cassella




We think we are SUPER, but…
We can’t handle failure, same with Gen Z 
GENERATION           The future of your workfloor 


I’m Marnick, 24 years old
 and you can find me on

or at

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Generation Y, how do we experience your employer brand

  • 1. GENERATION Recrui'ng & Engaging tomorrow’s talent 
  • 2. “The children now love luxury; they have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise. Children are now tyrants, not the servants of their households.” Socrates (469–399 B.C.)
  • 3. Cuba 2011, checking in on Foursquare while standing on an abandoned beach. Have to stay connected. I’m Marnick, 24 years old and what do you have to do to attract and engage my generation…
  • 4. Let’s find a job Like everybody else we mainly look online 
  • 5. And then we get this… Als VGM-manager volgt u nauwgezet de wetten en regels betreft veiligheid, gezondheid, milieu, energie en duurzaamheid die van toepassing zijn binnen de Agristo Groep. U vertaalt deze wetgeving in een concreet VGM-beleid en bent verantwoordelijk voor de correcte implementatie ervan en dit voor de verschillende sites. Zowel voor de interne medewerkers als voor externen bent u het aanspreekpunt op deze domeinen. Daartoe houdt u nauw contact en overlegt u met de afdelingen en sites om na informatie & sensibilisatie effectief tot actie te kunnen over gaan. U fungeert als adviseur binnen uw vakgebied en dit naar directie en de afdelingsverantwoordelijken toe. U staat in voor de defi niëring, opvolging en rapportering van diverse performantieindicatoren binnen uw vakgebied alsook de uitvoering van interne audits hieromtrent. U bent verantwoordelijk voor de bijhorende administratie, zoals jaaractieplan, milieuvergunningen, energieattesten, certifi caten,... Binnen uw vakgebied zet u continue verbeteringsprocessen op en zoekt u naar optimalisaties (o.a. energieverbruik,...). Dankzij uw enthousiasme kan u de afdelingen begeleiden en motiveren tot het behalen van de beoogde targets. U rapporteert rechtstreeks aan de directie…
  • 6. While we are used to this… Joe Fie,Vndg nr d CLch jbbgewst.Hbvl muntjes & penne mrgnjb %-/ Vl papiere ingvld mrze verstnde me ni. Gn id wrm :-s Glkkg Marnick v RCA gzn, wan KLLL :”) Tm!x
  • 7. Still not convinced Let’s go check the jobsite.. 53% does this right away 
  • 8. You promise this in your campaigns
  • 9. On the jobsite we actually get this
  • 10. Don’t be UNIQUE, be AUTHENTIC in every way…
  • 11. Chief of Client First Impressions RECEPTIONIST Senior Director of Animal Output ZOOKEEPER
  • 12. Just to be sure Let’s go check out the job fair 
  • 13. We don’t come to APPLY for a job. We come to SELECT an employer. We want an EXPERIENCE and a BRAND to identify ourselves with.
  • 14. The only thing we get out of this is…
  • 15.
  • 16. Let’s apply What do we need for that… 
  • 17.
  • 18. While we are used to this…
  • 19. The interview One major ques'on… 
  • 20. WHY should I come work for you? The company across the street offers the same thing. What is your added value as an employer?
  • 21. Also hire in function of CULTURE. “If you don’t like sports, you shouldn’t come work for us. We need passion, otherwise you shouldn’t be on the field.” Steve Forgarty – Sr. Manager Strategic Recruitment Programs -
  • 22. Alright!! Hired Let’s see what happens… 
  • 23. I just joined an innovative and dynamical company that recruited me through social media
  • 24.
  • 25. But at home I’m used to this… Digital Natives
  • 26. We are Gen WHY Why should I be in the office at 8:30, when nobody really starts to work until 10:00? I have been here 2 months, why am I not getting a raise? CEO leaves at 17:00, so why should I stay late? Why am I not moving up faster, I know more than my boss about some things? PARTICIPATION I want to learn from you, but why don’t you accept the fact that I can also teach you stuff?
  • 27. We don’t want to SCORE immediately like Gen X, we want to DEVELOP and LEARN. Like you can learn from us.
  • 28. Example: Gen Y woman Task => 3 weeks to put together safety program and get it accepted by the workfloor What did she use… funny names Source: Karen McCullaugh
  • 29. She got it done in 1,5 week and the work floor loved it.
  • 30. Source: Brian Cassella We think we are SUPER, but…
  • 31. We can’t handle failure, same with Gen Z 
  • 32. GENERATION The future of your workfloor  I’m Marnick, 24 years old and you can find me on or at