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Marketing Automation Crash Course - Content Jam


Published on

Marketing automation basics
Overview of types of systems; how people choose
Performance metrics to measure
Process overview and essentials of lead scoring

Published in: Business, Technology

Marketing Automation Crash Course - Content Jam

  1. 1. @martikonstant Marketing Automation 101 TM Marketing Automation 101 Brand for Demand Marti Konstant Marketing Hackathon April 2012 Marti Konstant Content Jam 2013
  2. 2. Agenda 1 Why Now? 2 What’s @ the Core of Marketing Automation? 3 Hero Metrics for your Business 4 Leading Indicators: Lead Scoring Basics 5 How to Choose a Vendor 6 Case Study
  3. 3. “B2B customers contact a sales rep only after 70% of the purchase decision has been made.” Sirius Decisions 2012 “50% of qualified leads are not ready to purchase immediately.” Gleanster 2013 why now? Just looking Marketing Automation 101 Marti Konstant
  4. 4. want more. Pipeline 76% Higher Quality Leads Marketo BenchmarkReport 2012 Marketing Automation 101 Gleanster 2013 Marti Konstant 79% Revenue Productive Sales Reps
  5. 5. what’s at the core? % % 10 email search social landing pages behavioral & web forms tracking Marketing Automation 101 7 lead scoring Marti Konstant % lead CRM Reporting nurturing integration
  6. 6. automation adoption