3. What do these have in common? A
global brand with local branches.
The branches are often separate
franchise businesses represented by
locally registered companies.
12. I am talking about global brands
without local branches, but with
some local presence. Say,
warehouses, showrooms, cargo
buildings or training centers.
14. 5. You are Running Hôtel Ritz or Yale
University
15. Some businesses actually don’t have
to expand to build a globally
renowned but still a local brand:
famous universities, tourist
attractions, monuments, family-run
businesses etc.
17. The Checkl ist for Every Global Brand wi th Local
Aspi rat ions:
1. Use Mul t iple ccTLDs or a Single ccTLD
2. Get Your Geo-Target ing Right
3. Run “Local Business” G+ Page(s) Tied to Your
Local Domain(s)
4. Speak the Local Language
5. Get a Local Edge wi th Local Address/Phone No.
6. Implement Local Keywords in Your Websi te
Content
7. Ent ice Local Link Bui lding by Engaging Local ly
18. Mar t in Kůra
Internat ional SEO St rategist
@HermanTinkura
cz.mar t inkura@gmai l . com