3. NEW BRAND
Beginning Stages
TRUECO
Client Requirements
A newly formed boiler company delivering the government
backed ECO scheme required a new company name, full
brand and a suite of marketing materials.
Scarab4 Delivered
Following an initial consultation, a brand strategy was
delivered. From this, the name ‘Trueco’ was created. The
company prides itself on being open and honest with its
customers being positioned as a business with real
integrity. The name is the combination of the word ‘truth’
and ‘eco’ which is completely unique and represents the
values of the company.
A full host of logo ideas were presented to the company to
fit the devised creative brief which stemmed from the
brand strategy.
We presented the client with a portfolio to showcase how
the brand looks across a series of marketing materials and
collateral.
The chosen logo design was placed across all materials with
the branding being implemented across a range of
marketing channels.
5. NEW BRAND
Chosen Design
CRESCO GREEN
Client Requirements
Cresco Green offer a unique green bond. The newly
formed company required a brand identity and
supporting marketing material.
Scarab4 Delivered
Scarab4 provided Cresco Green with a series of logo
options that will appeal to their target audience. Once
the logo was chosen this was presented across all
stationery and the client was presented with website
visuals which were then implemented.
An 8 page document with brand guidelines was
presented to the client.
6. BRAND REFRESH
Just Housing Group Before and After
JUST HOUSING GROUP
Client Requirement
Just Housing Group required an updated version
of their logo as it was very out dated. The
company has a large presence in the sector they
operate and are very recognisable, therefore
essences of the old logo needed to be included.
Scarab4 Delivered
We carried out a full brand refresh bringing the
logo and the branding up to date to effectively
communicate the vibrancy of the company. This
branding was then implemented across all
channels, including stationery, social media,
exhibition materials and brochures. We also
designed and developed a new website in line
with the new branding.
33. PR
Coverage for Red Marine
Red Marine
Period of Time: 1 year
Value: £40,300
Reach: 579,906
Issues: 53
Red Marine provides intelligent engineering solutions
to global clients working in the oil & gas, nuclear and
renewable energy industries.
Over a year period, Scarab4 amassed significant
coverage across a number of notable trade
publications such as: Platform Oil & Gas Technology
Review, Offshore Design & Engineering Europe, Energy
Global, Offshore Wind, Process Engineering .
And local press such as the Journal, Northern Echo and
Evening Chronicle.
34. PR
Coverage for Corporate Risk Associates
Corporate Risk Associates
Period of Time: 1 year
Value: £31,369.29
Reach: 1,072,410
Issues: 72
CRA is a safety, risk and reliability consultancy providing
bespoke services to safety-critical industries
Over a year period, Scarab4 gained significant coverage
across a number of notable trade publications such as:
Platform Oil & Gas Technology Reviews, Risk Magazine,
Scandinavian Oil & Gas, and Insider Media.
And local press such as the Warrington Guardian.
35. PR
Coverage for Datum360
Datum360
Period of Time: 1 month
Value: £20,676.32
Reach: 716,770
Issues: 22
Datum360 is a Software as a Service (SaaS) enabler,
improving project and operational efficiency of oil and gas
corporations such as Total, Chevron, ConocoPhilips & BP
From one press release, Scarab4 was able to gain almost
£21k worth of coverage for the company’s contract win
with Maersk Oil, in trade publications such as:Subsea &
Offshore Service Magazine, World Oil, Energy Voice and
Digital Energy Journal.
There was also significant coverage in local press, with
features in The Evening Gazette, Northern Echo,
Newcastle Evening Chronicle and Scottish Business News.
36. PR
Coverage for Fike UK
Fike UK
Value: Over £34,000 worth in 16 months
Reach: Over 344,000 readers in 16 months
Fike is a global supplier of fire and blast protection,
and works with companies in rupture disc
technologies, explosion protection, fire alarm
systems and fire suppression sectors.
In a single piece of coverage, Scarab4 was able to
acquire £23,422.05 worth of value.
