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Cutting edge customer segmentation for a digital age

Learn emerging approaches to leveraging your customer data to build rich customer profiles for successful targeting

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Cutting edge customer segmentation for a digital age

  1. 1. Time Time $$ $$ Growth Retention Categorization of SoW SoW Function SoW Scoring Share of Wallet Master Matrix High Medium Low % clients in the segment
  2. 2. • • • • • • • • • • • Seg.5 Seg.2 Seg.1 Seg.3 Seg.4

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