1. MassTLC Mobile Summit
Managing the Mobilization of Your
Workforce
Session Facilitators:
Abhi Ingle, AT&T
Andrew Yu, ModoLabs
1

2. Ground Rules
– This is a knowledge exchange among everyone in the
room
– Facilitator’s Role
• Set the stage
• Keep agenda moving along
• Help to stay focused and productive
• Ensure everyone who wants to participate has the
opportunity
2

3. Abhi Ingle
Vice President, Advanced Mobile
Solutions, AT&T
3

4. N
Technology, People, & Business Moving Into Alignment
Consumer Business
Consumer
“It’s going to take over my life”
“Complicates my environment”
“It makes my life richer”
Kinect video chat Pinterest Digital photos Mobile Lync
“Helps me re-engineer ”
Dig. scrapbooking Instagram Mobile Facebook Digital music
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

5. Empower
Transform Interact
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated
5 companies. All other marks contained herein are the property of their respective owners.
5

6. N
Power management solutions company
develops customer catalog on the iPad
Impact
National railway transforms the CMD
ticketing process. A combination Changing a 100
of hosted MEAP & hosted MDM.
Year Old Process
Global real estate broker have real
time access to all corporate data
while in the field
National bottling company
full service solution for mobile time cards, app mgmt,
content distribution & solution life cycle management
National retailer
employs AT&T to stage configure kit and
deliver their new tablet app to all retail
stores
Global shipping company
enables remote control management
of reefer containers
6 © 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

7. Andrew Yu
Founder, ModoLabs
7

8. Consumer Market Driving Enterprise
Source: Nielsen, Mobile Insights, Q1 2012
8

9. Enterprise Apps
9

10. Topics
BYOD Apps Wireless Network
•Drivers •Internal app dev •In-Building
•IT Resources •Purchase •Global Roaming
•Security •Native vs. Web •Cost Control
Security Devices
•MDM / MAM •Tablets
Others?
•Devices / Apps / •Support
Data •Platform
•Compliance •Fragmentation
10