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Credential 2015
Build Your Brand to Embrace a Path to the TOP
/ 0 9 1 - 1 1 5 1 1 5 0
/Master Peach
/ MasterPeachBrand@gmail.com
/ MasterPeachBrand.com
MasterPeach Brand
Vision and Mission
Core value
Our team
About us
Introduction Why us? Our Solution Our Clients Questions
How We Create Story
Strategy Framework
Branding Framework
Marketing Framework
Creative Framework
Web Dev Framework
Framework
Brand Strategy
Design & Development
Search Engine Marketing
Social Media Marketing
Content Marketing
Performance Evaluation
Services
Our Clients
Regional Campaign
SME Growth Plan
Case studies
Question & Answer
Closing
1 2 3 4 5
Our Agenda
Introduction
MasterPeach Brand
Build Your Brand to Embrace a Path to the Top
Introduction
MasterPeach Brand is a full service
business consultant with a collection of
business strategists, marketing
executives, and creative directors who
have long experience working for
corporate such as Sony, Nivea,
Allianz Ayudhya and etc.
Vision
A leading business consultant in brand
building for SMEs to be successful in
global market within 5 years
Mission
To provide leadership in brand strategy
with strategic planning, EFFECTIVE
STORYTELLING, and growth driven
marketing campaign
www.MasterPeachBrand.com
“Our Business
Is Growing Your Business”
Core ValueWe promise to deliver the utmost quality in
what we do includes ensuring that our
people, efforts, and philosophy fulfil our
commitment
www.MasterPeachBrand.com
Our Team
One Team-One Plan-One Goal
Activation Team
Ensure the excellence execution
performance
PR Team
Amplify and make noise through
the press
Media Team
Select media to amplify
communication to target
segments
Production House
Design and develop the
communication
Account Team
Get the customer’s brief and
requirement
Business Analysis
Try to find business opportunity or
unmet need from consumer insight
Creative Team
Brainstorm and disrupt the Idea
Business Research
Validate and verify the concept
www.MasterPeachBrand.com
Why us?
How We Create The Story?
Strategy Framework
Analyze business strength and
craft the winning strategy
Marketing Framework
Promote your unique selling
points to your targeted customers
Users’ Experience
Embrace customer storytelling,
recommendation and sharing
Branding Framework
Develop brand positioning and
image based on the winning
strategy
Creative Framework
Communicate key messages
through online and offline
media
Build Your Brand to Embrace a Path to the Top
www.MasterPeachBrand.com
Strategy Framework
Where are we now?
+Situation Analysis
+Business Model
+SWOT Analysis
Where do we want to go?
+Long and Short Term Goal
+Financial Goal
+Strategic Goal
How will we get there?
+Planning
+Managing
+Monitoring
www.MasterPeachBrand.com
Brand Challenge
Need Gap
Top Brand
Solution
Branding Framework
Build your Brand to Embrace a Path to the Top
Research and analyze the
consumer insight to find
unmet need
Develop brand positioning
and marketing plan to
promote solution with RTB
Identify issues which
brand needs to grow the
business
Monitor the brand imagery
and measure the ROI
www.MasterPeachBrand.com
Marketing Framework
Build Your Brand to Embrace a Path to the Top
Marketing has become a
Fast-changing Battle,
No one can predict the
market anymore.
PLAN-DO-CHECK
Our Experience Team keeps their eyes on the trend and
closely check the result to make sure that the performance
PLAN-DO-CHECK Approach
Allows our experience team to monitor the performance and
manage the marketing plan to achieve the business goal.
www.MasterPeachBrand.com
Strategy
Communication
Marketing
Experience
Business Goal
Campaign
PLAN
CHECK DO
Creative Framework
Build Your Brand to Embrace a Path to the Top
Our Strategic
Creativity
Brand
DNA
Media
Behaviour
Consumer
Insight
Finding unmet needs
Bring brand DNA to live
Cut through the barrier
and engage target
audiences
www.MasterPeachBrand.com
Web Development Framework
Build Your Brand to Embrace a Path to the Top
www.MasterPeachBrand.com
Our Agile Scrum Process
will help
shorten development time
&
maximize customer
satisfaction
5. SPRINT CYCLE
(2WEEKS)
1. COLLECT
CUSTOMER
FEEDBACKS
CUSTOMER
REQUIREMENTS
9. SOLUTION
4. SPRINT BACKLOG
2. PRODUCT BACKLOG
NOT OK
HIGH PRIORITY
MED PRIORITY
LOW
PRIORITY
6.TESTING
OK
7. PRESENTING
3. SPRINT PREPARATION
8. CompletedTasks
Our Solution
Design &
Development
Social Media
Marketing
Performance
Evaluation
Brand Strategy
Search Engine
Marketing
Content
Marketing
What We Can Do
Build Your Brand to Embrace a Path to the Top
Solution
www.MasterPeachBrand.com
Brand Strategy
Build Your Brand to Embrace a Path to the Top
Business Strategy
Consulting
Marketing
Communication
Planning
Brand Monitoring
www.MasterPeachBrand.com
We translate research
insights into marketing
and brand strategy
with a clear plan to
achieve brand and
business goal
Design & Development
Build Your Brand to Embrace a Path to the Top
www.MasterPeachBrand.com
We maximise user
experience by developing
user friendly interface
across devices so they can
simply enjoy
Mobile
Application
Website
Planning/
Revamping
Mobile
Responsive
Web
Creative
Website
Design
Maintenance
& Update
Web
ProgrammingResponsive
www.MasterPeachBrand.com
Parietal Lobe
SEO
SEM
Link Building
Evaluation
Pagerank
Backlink
Keyword Analysis
ROIRe-marketing/Affiliate
Google Adwords/PPC
Landing Page
On Page
Search Engine Marketing
Build Your Brand to Embrace a Path to the Top
Our SEM experts focus on the most relevant keywords and use the
SEM technique to make you rank at the top of Google
Marketing Planning Social Media Platform Facebook Marketing
Campaigns
Facebook Advertising
Social Media MarketingBuild Your Brand to Embrace a Path to the Top
0201 03
www.MasterPeachBrand.com
04
Fanpage Maintenance
05
Engage targeted customers and encourage users to share
their brand experience
www.MasterPeachBrand.com
Content Marketing
Build Your Brand to Embrace a Path to the Top
Photo,
Infographic,
Game
Slide
Presentation
News,
Public
relation
Movie,
Music,
Animation
Email
marketing,
Newsletter
Let’s create the rich media content for your audiences and Go Viral!
Performance Evaluation
Build Your Brand to Embrace a Path to the Top
Act
Interaction & Leads
Reach
Awareness & Visits
Convert
Sales & Profit
Engage
Loyalty & Advocacy
Volume
www.MasterPeachBrand.com
Volume Quality Value ROI
Unique
Visitors
Bounce
Rate
Revenue
Per Visit
% Return on
Visitors
Leads
% Conversion
to Leads
Sales
Value
% Return on
PPC
Number
of Sales
% Conversion
to Sale
Net
Profit
% Return on
Transaction
Active
Customers
% Repeat
Customers
Repurchase
Value
% Return on
Loyal Customers
Case Studies
Our Clients
Build Your Brand to Embrace a Path to the Top
Corporate
Brand
SME
www.MasterPeachBrand.com
7
www.MasterPeachBrand.com
7
Case1: Regional Campaign
Build Your Brand to Embrace a Path to the Top
Market: Pan Pacific Regions
Descriptor: Sony Singapore
Client’s Brief
‣ Target Audience: 1st Jobbers
‣ Educate customers about Picture Special Effects
‣ Engage people by sharing users’ experience
Action
‣ Create campaign 

“Capture your Dream inspired by TX55”
‣ Build 7 Special Effects Gallery with sharing on
Facebook, IG, and Tweeter app
‣ Show movie to educate users how to use 7 Special
Effects enhancing the pictures
‣ Plan media to build the campaign awareness
Results
‣ TX55 overachieved Sales Target
‣ Gained +350,000 new fans (70% Sony Thai)

Cyber-shot TX55
TX55 Story Telling short movie
Use TX55 to Capture Inspiration,
Capture your Dreams
Advertising
Big Idea!
7 Picture Effects
Gallery
Share your Dreams
www.MasterPeachBrand.com
7
Case2: SME Growth Plan
Build Your Brand to Embrace a Path to the Top
Results
‣ AekArnon became the fastest growing and well-
known real estate investment consultant company
in Chiang Mai
‣ There are 10 projects authorized AekArnon to be
their sole agent within 2 years
‣ Generate new leads up to 5,000 leads in 2 years
Market: Chaing Mai, Thailand
Descriptor: Real estate investment consultant in Chiang
Mai.
The Challenge
‣ To develop real estate investment market in Chiang
Mai
‣ To build awareness of AekArnon International Co.,
Ltd. as a real estate investment consultant.
‣ Propose real estate investment plan to potential
investors/customer in order to meet their objective
‣ There was NO company offering One-Stop Service
to investors
Mobile
Application
Website
SEO
(Pantip,
Google,
Facebook)
Action
‣ Cultivate real estate investment market through
Online Marketing (SEO and SEM)
‣ Organize seminars: Retire Rich, Retire Young with
Real Estate
‣ Develop mobile application: AekArnon Sim to
educate consumers
‣ Collaborate with strategic partners to provide One-
Stop Service for investors
Loyal

Customers
CustomersLead Generation
‣ SEO - Website
‣ SMO - Facebook,
Youtube, G+
‣ Seminar
‣ Sale materials
‣ Mobile application
‣ E-mail marketing
‣ Special offer/
promotion
‣ Thank You Card
‣ Special seminar
‣ CRM program
‣ New Year Card
‣ New Year Gift
‣ Exclusive offer
‣ Exclusive club
Press
Conference
Online
Offline
Advertorial
Print Ads
Business Model
Question&
Answer
THANK YOUBuild Your Brand to Embrace a Path to the TOP
/ 0 9 1 - 1 1 5 1 1 5 0
/Master Peach
/ MasterPeachBrand@gmail.com
/ MasterPeachBrand.com

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MasterPeachBrand Credential

  • 1. Credential 2015 Build Your Brand to Embrace a Path to the TOP / 0 9 1 - 1 1 5 1 1 5 0 /Master Peach / MasterPeachBrand@gmail.com / MasterPeachBrand.com
  • 2. MasterPeach Brand Vision and Mission Core value Our team About us Introduction Why us? Our Solution Our Clients Questions How We Create Story Strategy Framework Branding Framework Marketing Framework Creative Framework Web Dev Framework Framework Brand Strategy Design & Development Search Engine Marketing Social Media Marketing Content Marketing Performance Evaluation Services Our Clients Regional Campaign SME Growth Plan Case studies Question & Answer Closing 1 2 3 4 5 Our Agenda
  • 4. MasterPeach Brand Build Your Brand to Embrace a Path to the Top Introduction MasterPeach Brand is a full service business consultant with a collection of business strategists, marketing executives, and creative directors who have long experience working for corporate such as Sony, Nivea, Allianz Ayudhya and etc. Vision A leading business consultant in brand building for SMEs to be successful in global market within 5 years Mission To provide leadership in brand strategy with strategic planning, EFFECTIVE STORYTELLING, and growth driven marketing campaign www.MasterPeachBrand.com
  • 5. “Our Business Is Growing Your Business” Core ValueWe promise to deliver the utmost quality in what we do includes ensuring that our people, efforts, and philosophy fulfil our commitment www.MasterPeachBrand.com
  • 6. Our Team One Team-One Plan-One Goal Activation Team Ensure the excellence execution performance PR Team Amplify and make noise through the press Media Team Select media to amplify communication to target segments Production House Design and develop the communication Account Team Get the customer’s brief and requirement Business Analysis Try to find business opportunity or unmet need from consumer insight Creative Team Brainstorm and disrupt the Idea Business Research Validate and verify the concept www.MasterPeachBrand.com
  • 8. How We Create The Story? Strategy Framework Analyze business strength and craft the winning strategy Marketing Framework Promote your unique selling points to your targeted customers Users’ Experience Embrace customer storytelling, recommendation and sharing Branding Framework Develop brand positioning and image based on the winning strategy Creative Framework Communicate key messages through online and offline media Build Your Brand to Embrace a Path to the Top www.MasterPeachBrand.com
  • 9. Strategy Framework Where are we now? +Situation Analysis +Business Model +SWOT Analysis Where do we want to go? +Long and Short Term Goal +Financial Goal +Strategic Goal How will we get there? +Planning +Managing +Monitoring www.MasterPeachBrand.com
  • 10. Brand Challenge Need Gap Top Brand Solution Branding Framework Build your Brand to Embrace a Path to the Top Research and analyze the consumer insight to find unmet need Develop brand positioning and marketing plan to promote solution with RTB Identify issues which brand needs to grow the business Monitor the brand imagery and measure the ROI www.MasterPeachBrand.com
  • 11. Marketing Framework Build Your Brand to Embrace a Path to the Top Marketing has become a Fast-changing Battle, No one can predict the market anymore. PLAN-DO-CHECK Our Experience Team keeps their eyes on the trend and closely check the result to make sure that the performance PLAN-DO-CHECK Approach Allows our experience team to monitor the performance and manage the marketing plan to achieve the business goal. www.MasterPeachBrand.com Strategy Communication Marketing Experience Business Goal Campaign PLAN CHECK DO
  • 12. Creative Framework Build Your Brand to Embrace a Path to the Top Our Strategic Creativity Brand DNA Media Behaviour Consumer Insight Finding unmet needs Bring brand DNA to live Cut through the barrier and engage target audiences www.MasterPeachBrand.com
  • 13. Web Development Framework Build Your Brand to Embrace a Path to the Top www.MasterPeachBrand.com Our Agile Scrum Process will help shorten development time & maximize customer satisfaction 5. SPRINT CYCLE (2WEEKS) 1. COLLECT CUSTOMER FEEDBACKS CUSTOMER REQUIREMENTS 9. SOLUTION 4. SPRINT BACKLOG 2. PRODUCT BACKLOG NOT OK HIGH PRIORITY MED PRIORITY LOW PRIORITY 6.TESTING OK 7. PRESENTING 3. SPRINT PREPARATION 8. CompletedTasks
  • 15. Design & Development Social Media Marketing Performance Evaluation Brand Strategy Search Engine Marketing Content Marketing What We Can Do Build Your Brand to Embrace a Path to the Top Solution www.MasterPeachBrand.com
  • 16. Brand Strategy Build Your Brand to Embrace a Path to the Top Business Strategy Consulting Marketing Communication Planning Brand Monitoring www.MasterPeachBrand.com We translate research insights into marketing and brand strategy with a clear plan to achieve brand and business goal
  • 17. Design & Development Build Your Brand to Embrace a Path to the Top www.MasterPeachBrand.com We maximise user experience by developing user friendly interface across devices so they can simply enjoy Mobile Application Website Planning/ Revamping Mobile Responsive Web Creative Website Design Maintenance & Update Web ProgrammingResponsive
  • 18. www.MasterPeachBrand.com Parietal Lobe SEO SEM Link Building Evaluation Pagerank Backlink Keyword Analysis ROIRe-marketing/Affiliate Google Adwords/PPC Landing Page On Page Search Engine Marketing Build Your Brand to Embrace a Path to the Top Our SEM experts focus on the most relevant keywords and use the SEM technique to make you rank at the top of Google
  • 19. Marketing Planning Social Media Platform Facebook Marketing Campaigns Facebook Advertising Social Media MarketingBuild Your Brand to Embrace a Path to the Top 0201 03 www.MasterPeachBrand.com 04 Fanpage Maintenance 05 Engage targeted customers and encourage users to share their brand experience
  • 20. www.MasterPeachBrand.com Content Marketing Build Your Brand to Embrace a Path to the Top Photo, Infographic, Game Slide Presentation News, Public relation Movie, Music, Animation Email marketing, Newsletter Let’s create the rich media content for your audiences and Go Viral!
  • 21. Performance Evaluation Build Your Brand to Embrace a Path to the Top Act Interaction & Leads Reach Awareness & Visits Convert Sales & Profit Engage Loyalty & Advocacy Volume www.MasterPeachBrand.com Volume Quality Value ROI Unique Visitors Bounce Rate Revenue Per Visit % Return on Visitors Leads % Conversion to Leads Sales Value % Return on PPC Number of Sales % Conversion to Sale Net Profit % Return on Transaction Active Customers % Repeat Customers Repurchase Value % Return on Loyal Customers
  • 23. Our Clients Build Your Brand to Embrace a Path to the Top Corporate Brand SME www.MasterPeachBrand.com 7
  • 24. www.MasterPeachBrand.com 7 Case1: Regional Campaign Build Your Brand to Embrace a Path to the Top Market: Pan Pacific Regions Descriptor: Sony Singapore Client’s Brief ‣ Target Audience: 1st Jobbers ‣ Educate customers about Picture Special Effects ‣ Engage people by sharing users’ experience Action ‣ Create campaign 
 “Capture your Dream inspired by TX55” ‣ Build 7 Special Effects Gallery with sharing on Facebook, IG, and Tweeter app ‣ Show movie to educate users how to use 7 Special Effects enhancing the pictures ‣ Plan media to build the campaign awareness Results ‣ TX55 overachieved Sales Target ‣ Gained +350,000 new fans (70% Sony Thai)
 Cyber-shot TX55 TX55 Story Telling short movie Use TX55 to Capture Inspiration, Capture your Dreams Advertising Big Idea! 7 Picture Effects Gallery Share your Dreams
  • 25. www.MasterPeachBrand.com 7 Case2: SME Growth Plan Build Your Brand to Embrace a Path to the Top Results ‣ AekArnon became the fastest growing and well- known real estate investment consultant company in Chiang Mai ‣ There are 10 projects authorized AekArnon to be their sole agent within 2 years ‣ Generate new leads up to 5,000 leads in 2 years Market: Chaing Mai, Thailand Descriptor: Real estate investment consultant in Chiang Mai. The Challenge ‣ To develop real estate investment market in Chiang Mai ‣ To build awareness of AekArnon International Co., Ltd. as a real estate investment consultant. ‣ Propose real estate investment plan to potential investors/customer in order to meet their objective ‣ There was NO company offering One-Stop Service to investors Mobile Application Website SEO (Pantip, Google, Facebook) Action ‣ Cultivate real estate investment market through Online Marketing (SEO and SEM) ‣ Organize seminars: Retire Rich, Retire Young with Real Estate ‣ Develop mobile application: AekArnon Sim to educate consumers ‣ Collaborate with strategic partners to provide One- Stop Service for investors Loyal
 Customers CustomersLead Generation ‣ SEO - Website ‣ SMO - Facebook, Youtube, G+ ‣ Seminar ‣ Sale materials ‣ Mobile application ‣ E-mail marketing ‣ Special offer/ promotion ‣ Thank You Card ‣ Special seminar ‣ CRM program ‣ New Year Card ‣ New Year Gift ‣ Exclusive offer ‣ Exclusive club Press Conference Online Offline Advertorial Print Ads Business Model
  • 27. THANK YOUBuild Your Brand to Embrace a Path to the TOP / 0 9 1 - 1 1 5 1 1 5 0 /Master Peach / MasterPeachBrand@gmail.com / MasterPeachBrand.com