This document discusses what keeps CEOs awake at night and the risks of social media for CEOs and companies. It notes that taxes, death, and social media are among the issues that concern CEOs. The document then examines a survey finding that social media is becoming increasingly important for executives and discusses both the internal drivers of social media use like marketing and innovation as well as the external barriers like security and risk. It argues that the main risk of social media is amplifying human and corporate weaknesses. The conclusion advocates focusing on building an ethical organizational culture and communicating consistently rather than trying to lie or deceive through social media.

1. what CEOs up at night?
keeps
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© 2012 Cal Bruns @ Matchboxology

2. Taxes
Death
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3. Taxes
Death
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4. http://www.youtube.com/watch?v=ygMPyP7qIkU
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5. yeah yeah but this is africa
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6. Wednesday, August 1, 12

7. Wednesday, August 1, 12

8. 4,840,000
1,100,000
1,100,000 3,300,000
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9. Health
CHA
CRM
Education
r media
Development
ich
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10. 100
$
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11. CEO
what does social media have to do with being a
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12. Deloitte’s
MIT
2012
survey
2012
3500 execs
115 countries
24 industries
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13. s.m. important?
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14. where
now?
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15. Wednesday, August 1, 12

16. Sharing Knowledge
Marketin
Innovation
CEO
what does social media have to do with being a
Connecting
Leadership
Operations
Culture
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17. Business
Strategy
Sr Mgmt
Support
internal drivers
of social media
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18. Don’t get i
Business
SECURIT
RISK external barriers
to social media
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19. MEASURE
DO NOT measures
of social media
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20. Wednesday, August 1, 12

21. Wednesday, August 1, 12
us

22. lust
greed
gluttony
envy
anger
pride
sloth
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23. Millions of examples of
human/corporate
weaknesses amplified
daily by social media.
The CEO risk of
social media
is the “sheep” factor--
“if others appear to believe
it, so should I”.
Traditional Mass Media
has traded off
this power base
for centuries.
Social media now
puts this power
in individual hands...
for good and for bad.
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24. Wednesday, August 1, 12

25. lust
greed
gluttony
envy
anger
pride
sloth
Wednesday, August 1, 12

26. Focus on building
an organization
lust
that lives values
through actions. greed
Build a gluttony
consistent culture
through envy
communication.
anger
And most of all...
Don’t lie. pride
Ever.
sloth
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27. Wednesday, August 1, 12

28. Wednesday, August 1, 12

29. a single match can light a great fire
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30. a single match can light a great fire
www.matchboxology.com
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