2. BRANDing ACTIVity
In 2001 Hislop defined branding as "the process of creating a
relationship or a connection between a company's product
and emotional perception of the customer for the purpose
of generation segregation among competition and building
loyalty among customers." In 2004 and 2008, Kapferer and
Keller respectively defined it as a fulfillment in customer
expectations and consistency in customer satisfaction
20. Demand of Event Organizer is increasing due lot of
promotions and advertisement lately. Every planners are
professionals from the corporate sector who go about
arranging, coordinating and organizing things for planning a
particular event, as per the requirement of their clients.
The professional event planners should have a wide
expertise in managing all designated tasks without any
hiccups.
“Planning things in a creative way and then
executing the plans to perfection is the biggest
challenge for any planner.”
21. • E l e c t r o l u x “ W A S H I N G T O N – W a s h i n g M a r a t h o n ”
• D i r e c t s e l l i n g W i n g s F o o d “ K o p i T O P – K o p i n y a
o r a n g T o p ”
• D i r e c t s e l l i n g M e d i k o n “ H e e l S o f t – G o e s t o
M a l ”
• D i r e c t s e l l i n g U n i l e v e r “ D o m e s t o s ” G o e s t o r e s t
a r e a
• C a n v a s s i n g t i s s u e T e s s a
• O p e n B a z z a r M o t t o “ M o t t o E a r t h D a y ” w i t h
M U R I
02
activationprogram
YEAR OF 2012 :
31. • G r a n d L a u n c h i n g A x i o o “ I n d o n e s i a B a n g g a ” –
J a k a r t a
• L a u n c h i n g A x i o o “ I n d o n e s i a B a n g g a ” – B a n d u n g
• W o r l d H e a r t D a y w i t h S i l o a m H o s p i t a l “ G e t
C l o s e r t o Y o u r H e a r t ” @ C F D
• L a u n c h i n g S a n i a R o y a l e @ M o d e r n M a r k e t
• P R J A c t i v a t i o n f o r A v e n a & M a d i n a C o o k i n g O i l
02
activationprogram
PORTFOLIO :