1. ALL ABOUT RTB The World Leader in Yield OptimisationTechnology

3. 150 employees

4. $42M funding

5. Key Acquisitions:

6. OthersOnline: audience affinity analytics

7. SiteScout: ad security

8. Most Innovative Company, American Business Awards 2010

9. Trusted by 350 Premium Publishers

10. 75 of Comscore 500 (U.S.)

11. 32 of Comscore 150 (U.K.)

12. 12 of Top 15 Newspapers in the U.S.

14. 500M global uniques

15. 600+ ad networks, exchanges, DSPs

16. Non-Competitive

17. Transparent (not "black box")Global Presence: LA (HQ) | Seattle | NYC | SF | London | Sydney | Paris | Hamburg

19. Why RTB?

23. 2/3 of online display impressions sold on a non-guaranteed basis

24. Market has become highly fragmented

25. Targeting of Display ads improving, creating channel shift

26. RTB is still nascent (especially in Europe) BUT Growing Rapidly

27. Agency holding companies control large proportion of ad spend

28. Holding companies creating ‘Trading Desks’

30. WHY? PUBLISHERS Terrible world for Publishers: less than half of advertiser spending is directed to them.

32. Advertisers

33. Agencies

34. Automated, optimised buying of highly-targeted impressions

35. Reducing Media Waste

36. Buy low, Sell high

37. Advertisers

40. Massive reach into tier two inventory

41. Ad network backfill

42. Exchange trading expertise

43. Service

44. 3rd Party TechnologyCORE OFFERING DATA PROVIDERS

47. Why RTB?

51. Ad Network US spend 2010: $3bn

52. Estimated US RTB spend 2010: $300-500MM

53. Estimated US RTB spend 2011: $1bn $10-11bn $1bn $3bn RTB is estimated to account 10-15% of US Display Spend in 2011 RTB is estimated to at least double (x2) year on year in US

55. Ad Network UK spend 2010: £215MM

56. Estimated UK RTB spend 2010: £20-30MM

57. Estimated UK RTB spend 2011: £120–200MM £630MM £120MM £215MM RTB is estimated to account for just 3% of total UK display ad spend in 2010 RTB is estimated to at least quadruple (x4) year on year in UK

60. Access to (Quality) Supply

61. Lack of Tech Infrastructure

62. Performance Hurdles

63. Ad network dominance

65. Ad Network FR spend 2010: €150-180 MM

66. Estimated FR RTB spend 2010: < €10 MM

67. Potential FR RTB spend 2011: > €30 MM €600MM €30MM €180MM RTB is estimated to account for less 1.5% of total FR display ad spend in 2010 RTB is estimated to at least triple (x3) year on year in FR

69. Why RTB?

73. Quality - high quality brand campaigns not always available through ad networks

74. Efficiency – the right ad to the right user at the right time, at the highest possible price

75. Dynamic Pricing Controls - the ability to set floors in real-time to manage supply/demand

77. Direct Sales Revenue/Channel Conflict

79. Safeguarding of data assets

80. Arbitrage protection

81. Channel management

82. Scarcity management

83. Upward pricing pressure (“Right Pricing”)

84. Yield managementBid

85. OUR APPROACH - REVV MARKETPLACE™ WORLD’S LARGEST DISPLAY ADVERTISING MARKETPLACE MARKETPLACE SINGLE POINT OF ACCESS FOR THE MOST PREMIUM INVENTORY 150+ INTERNATIONAL NETWORKS 11 DEMAND SIDE PLATFORMS INVENTORY & AUDIENCE 500M+ uniques 347 publishers 850,000 URLs 921 sites AD DOLLARS 600+ demand sources 54,000 tags 50,000 creatives 25+ BEHAVIORAL NETWORKS 20+ VERTICAL NETWORKS 600+ DEMAND SALES CHANNELS 340+ PREMIUM PUBLISHERS 9 REAL TIME BIDDING NETWORKS 20+ RETARGETING NETWORKS 50+ BRAND NETWORKS 10 CONTEXTUAL NETWORKS 5 EXCHANGES "...the Nasdaq-like operation in which Web publishers and ad networks buy and sell ad space.” - Forbes

87. Why RTB?

94. THANK YOU MOST INNOVATIVE COMPANY – AMERICAN BUSINESS AWARDS 2010 “COMPANY OF THE YEAR” ALWAYSON ONMEDIA 2009 2009 TiE50 WINNER 2008 ALWAYSON 250 GLOBAL WINNER & ONMEDIA 100 WINNERTWIISTUP3 BEST IN SHOWPRICEWATERHOUSECOOPERS – ENTRETECH BEST STARTUPAMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST BEST NEW COMPANYAMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST MOST INNOVATIVE COMPANYAMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST NEW PRODUCT OR SERVICE – SERVICES #24 ON FAST COMPANY FAST 50 READER FAVORITES