Empathy through evil thinking - World Interaction Design Day 2018 - Leeds
•
0 likes•165 views
These are the slides from the presentation I gave at The Platform, Leeds, for World Interaction Design Day 2018.
Recommended
More Related Content
What's hot
What's hot (19)
Similar to Empathy through evil thinking - World Interaction Design Day 2018 - Leeds
Similar to Empathy through evil thinking - World Interaction Design Day 2018 - Leeds (20)
More from Matt Gibson
More from Matt Gibson (20)
Recently uploaded
Recently uploaded (20)
Empathy through evil thinking - World Interaction Design Day 2018 - Leeds
- 2. @duckymatt It’s more fun being evil
- 4. @duckymatt Can we turn evil into empathy
- 5. @duckymatt First, what is empathy? @duckymatt
- 6. @duckymatt First, what is empathy? @duckymatt Deeper understanding Sharing an experience Putting yourself in their shoes Emotional connection
- 7. @duckymatt@duckymatt EINFÜHLUNG Empathy originates from the German word Article source: https://uxmag.com/articles/what-is-empathy
- 8. @duckymatt@duckymatt EINFÜHLUNG Empathy originates from the German word Into Article source: https://uxmag.com/articles/what-is-empathy
- 9. @duckymatt@duckymatt EINFÜHLUNG Empathy originates from the German word Into Feeling Article source: https://uxmag.com/articles/what-is-empathy
- 10. @duckymatt@duckymatt @duckymatt Article source & Image credit: https://uxmag.com/articles/what-is-empathy Subject Object Subject Object Subject Object Sympathising Empathising False empathising
- 14. @duckymatt@duckymatt@duckymatt@duckymatt EMPATHY I understand and feel your suffering
- 15. @duckymatt@duckymatt@duckymatt@duckymatt Video source: https://www.youtube.com/watch?v=1Evwgu369Jw
- 16. @duckymatt Why does empathy matter for us and our businesses and teams? @duckymatt
- 17. @duckymatt Great products are built based on understanding the needs of those who will use them @duckymatt
- 18. @duckymatt Of the 90% of digital businesses that fail, 60% of them fail because they built something nobody wanted in the first place. @duckymatt
- 19. @duckymatt Truly great products are built based on understanding the feelings of those who will use them @duckymatt
- 20. @duckymatt@duckymatt “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. MAYA ANGELOU
- 22. @duckymatt@duckymatt How did it make you feel?
- 23. @duckymatt@duckymatt How did it make you feel? What impression did you have of that company?
- 24. @duckymatt@duckymatt How did it make you feel? What impression did you have of that company? Would you use that company again?
- 26. @duckymatt@duckymatt DESIGN IS THE DIFFERENTIATOR
- 27. @duckymatt How do we develop empathy? @duckymatt
- 29. @duckymatt RESEARCH IS A TEAM SPORT
- 31. @duckymatt Time to think like a super villain
- 32. @duckymatt
- 33. @duckymatt
- 34. @duckymatt People will tend to conform to the dominant ideas of the group, reducing the breadth of original solutions. @duckymatt COLLABORATIVE FIXATION Article source: http://onlinelibrary.wiley.com/doi/10.1002/acp.1699/full
- 36. @duckymatt BAD IDEA Article source: http://www.telegraph.co.uk/technology/news/10531063/iPotty-named-worst-toy-of-the-year.html
- 37. @duckymatt BAD IDEA Article source: https://www.forbes.com/sites/jaymcgregor/2015/07/31/5-depressing-gadgets-that-make-you-question-humanity/?ss=lists
- 38. @duckymatt BAD IDEA Article source: https://www.theguardian.com/technology/2017/sep/01/juicero-silicon-valley-shutting-down
- 39. @duckymatt Telling a good idea from bad is harder if you don’t define what good is Article source: http://www.huhmagazine.co.uk/8094/a-performance-artist-is-spending-2-days-looking-for-a-needle-in-a-haystack
- 40. @duckymatt Time to get our evil on @duckymatt
- 41. @duckymatt@duckymatt CAN WE MAKE IT WORSE?
- 42. @duckymatt@duckymatt Image credit: ITV Studios, YTV (Countdown, 1982—)
- 44. @duckymatt@duckymatt WHY BEING BAD WORKS
- 45. @duckymatt Fewer barriers to entry @duckymatt WHY BEING BAD WORKS
- 46. @duckymatt Fewer barriers to entry @duckymatt WHY BEING BAD WORKS It’s fun
- 47. @duckymatt@duckymatt “Humour is an essential part of spontaneity, an essential part of playfulness, an essential part of the creativity that we need to solve problems, no matter how ‘serious’ they may be. JOHN CLEESE Quote source: https://www.youtube.com/watch?v=Pb5oIIPO62g
- 48. @duckymatt Fewer barriers to entry @duckymatt WHY BEING BAD WORKS It’s fun The possibilities are endless
- 49. @duckymatt Fewer barriers to entry @duckymatt WHY BEING BAD WORKS It’s fun The possibilities are endless The focus is on the user
- 51. @duckymatt We realise we all have the ability to make the user experience worse @duckymatt
- 52. @duckymatt@duckymatt We realise we all have the ability to make the user experience better
- 53. @duckymatt Turning bad into good @duckymatt
- 54. @duckymatt THE GOOD THAT LIES WITHIN Consider the attributes of your evil ideas Based on each attribute, think of ideas for improving their experience What would that look like for them?
- 55. @duckymatt
- 56. @duckymatt
- 57. @duckymatt@duckymatt Image credit: ITV Studios, YTV (Countdown, 1982—)
- 58. @duckymatt So to wrap up @duckymatt
- 59. @duckymatt Method in the madness? @duckymatt
- 60. @duckymatt@duckymatt THE VALUE OF THIS APPROACH It’s user centric
- 61. @duckymatt@duckymatt THE VALUE OF THIS APPROACH It’s user centric It encourages creativity
- 62. @duckymatt@duckymatt THE VALUE OF THIS APPROACH It’s user centric It encourages creativity It gets the whole team onside
- 64. @duckymatt It helps to build empathy. @duckymatt
- 65. @duckymatt And empathy breeds better design. @duckymatt