8. User experience encompasses
all aspects of the end user’s
interaction with the company,
its services and its products
JAKOB NIELSEN & DON NORMAN
Photo credit: http://www.nngroup.com/people-jakob-nielsen-photos/
Source: http://www.nngroup.com/articles/definition-user-experience/
9. Businesses cannot treat their
customers as passive “consumers”
any longer; every company is in the
user experience business.
KAREN MCGRANE
Source: http://alistapart.com/column/explaining-water-to-fish
Photo credit: Eirik Helland Urke: http://www.flickr.com/photos/webdagene/6149954950/
11. IT IS NOT USABILITY
UX IS ABOUT DELIGHTING YOUR CUSTOMERS
AND SHOWING THEM YOU CARE
Image Copyright: Twentieth Century Fox & DreamWorks SKG
& Cruise/Wagner Productions & Blue Tulip Productions
15. People will forget what you said.
People will forget what you did.
But people will never forget how
you made them feel.
MAYA ANGELOU
Photo credit: York College ISLGP http://commons.wikimedia.org/wiki/File:Maya_Angelou_visits_YCP!_2413.jpg
16. POOR UX LEADS
TO CONFUSION,
FRUSTRATION
OR EVEN ANGER
Photo credit: Mat Walker https://www.flickr.com/photos/matski_98/8259750205/
More examples: http://shitliftux.tumblr.com/
30. PERSONAS1
EXERCISE
BACKGROUND
AGE RANGE, NATIVE LANGUAGE, WORLD OUTLOOK
!
EXPERIENCE
FAMILIARITY WITH SIMILAR SERVICES OR PRODUCTS AND WILL THEY NEED TO LEARN
!
NEEDS
WHAT MOTIVATES THEM? DO THEY SHARE BEHAVIOURAL TRAITS?
!
CONCERNS
WHAT CONCERNS DO THEY HAVE?
!
GIVE THEM NAMES AND DRAW THEIR FACE!
32. PRIORITY SORTING2
EXERCISE
ORDER THE FEATURES OR SECTIONS
BASED ON THEIR IMPORTANCE
TO EACH PERSONA
Image Copyright: Columbia Pictures & Hawk Films
34. RAPID SKETCHING3
EXERCISE
1. SIGNING UP AS A MEMBER
!
2. FINDING AND SIGNING UP FOR AN EVENT
!
3. FINDING AND APPLYING FOR A JOB
Image Copyright: Twentieth Century Fox Film Corporation & Paramount Pictures