2017 looks like a challenging year for digital marketers with the introduction of new techniques of marketing. Skybound Digital LLC, digital marketing company OKC gives an insight into the upcoming changes in Digital Marketing.

1. A N IN S IG H T IN TO
2 0 1 7 D I G I TA L
M A R K E T I N G
P R E D IC T IO N S
~ S KYBOU ND DIGIT AL LLC

2. INTRODUCTION
2017 i s knocking at the door and a challenging year for digital marketers
l ies ahead. Mobile and internet usage continues to rise as usual and i t
looks l ike traditional marketing methods can no longer be the sole
choice for businesses to promote their brands across the globe. Here we
will look at the growing technologies that will dominate the Digital
Marketing landscape in 2017.
01

3. 02
THE RISE OF AR &VR
Augmented Reality ( AR) which i s quite
different f rom Virtual Reality ( VR) i s going
to be the next big update for marketers
and users. Pokémon Go has already given
us an experience of AR and showed how
marketers can benefit f rom i t. AR and VR
will change the way how marketers and
customers interact with each other as AR-
enabled games, apps, and ads will soon be
available in the near future.

4. 03
HIGHER ROITHROUGH
LIVE VIDEOS
The recent introduction of l ive video
streaming through various apps and social
media platforms l ike Facebook has been a
massive success. People are enjoying the l
ive moments l ike this year’ s f i rst US
Presidential debate. Brands are looking to
come up with apps for l ive streaming
options to strengthen their relationship
with existing customers and to generate
new customers.

5. 04
WEARABLESAND
SMART DEVICES
Wearables and smart devices are already
in use but in 2017 we can expect a higher
usage of such devices and a greater
penetration in the areas which were not
used to such facilities. Along with Apple i
Watch, Google Glass a lot of other devices
will soon be launched in the future which
will eventually change the system of local
marketing.

6. 05
DOMINANCE OF
INSTANTMESSEGAING
APPS
Text marketing will no longer be of much
use for marketers as instant messaging
apps l ike Whatsapp have become the
primary platform for users. However,
Whatsapp i s l ikely to give marketers some
good news with their new option for ‘
Commercial Messaging’ in 2017

7. 06
IT'SALLABOUT
ENGAGEMENT
Relying on influencers to channel some of
their audience might end up with
unfruitful results i f fake profiles and low
engagement rates are not analyzed
properly. Focus should be on how much
engagement an influencer can actually
produce rather than the countless follower
list.

8. S K Y L A U N C H
D E S I G N S T U D I O
B R A N D G U I D E L I N E S 2 0 2 5
07
QUALITY CONTENT
Quality content along with good content
marketing strategies by marketers i s a
must for businesses to stay in the
competition. Demand for skilled content
writers will surely increase. On the other
side, paid digital marketing activities are a
must in 2017 and hence need of quality
paid contents for promotion gained high
importance.

9. SKYBOUND DIGITALLLC
16220 Osceola Trail, Edmond, OK
73013, USA
Call - +1 405-531-4021
Email - marketing@skybound.io
Visit: www.skybounddigital.com