Pubcon 2012 Using Pinterest for Competitive Intel - showcasing all the tools you can use for competitive intelligence when it comes to Pinterest.

1. For Competitive Intel
Matt Siltala, President
matt@avalaunchmedia.com
@Matt_Siltala

2. @Matt_Siltala

3. is POWERFUL
@Matt_Siltala

4. - Why?
@Matt_Siltala

5. @Matt_Siltala

6. •StumbleUpon traffic results average “time on site” of just
about 10 seconds.
•Pinterest traffic results in an average time on page of just
about 10 minutes, with an average page visit of about 5
pages!
•Thanks to BuildDirect for the stats
@Matt_Siltala

7. Hubs:
• Content
• Products
• Influencers
• Trends
@Matt_Siltala

8. Tools
• Use Tools to spy on all
the hubs.
@Matt_Siltala

9. My Favorite - Lets Start With The Best
@Matt_Siltala

10. Real Time “Alerts”
@Matt_Siltala

11. @Matt_Siltala

12. @Matt_Siltala

13. @Matt_Siltala

14. Real Time Spying
• What’s Hot Right Now!
• What’s getting the most comments?
• Who is pinning? (Find Influencers)
• Prices/Specials/Offers/Contests?
• Ideas?
• Content Ideas @Matt_Siltala

15. Finding Influencers
Tools for finding out how powerful a Pinterest user is:
• PinReach
• PinPuff
@Matt_Siltala

16. @Matt_Siltala

17. @Matt_Siltala

18. Analytics
Fully integrated analytics platform for Pinterest
• Pinerlyhttp://pinerly.com/pinal
ytics
@Matt_Siltala

19. @Matt_Siltala

20. Competitive Intel & Research
Do Better. Do More.
• Repinly
• Find Influencers
• See Trends
@Matt_Siltala

21. @Matt_Siltala

22. @Matt_Siltala

23. @Matt_Siltala

24. @Matt_Siltala

25. @Matt_Siltala

26. Other Free Facts and Tricks
http://pinterest.com/source/YOURWEBSITE.com
If you haven’t already heard...this is the place to find out if
anyone is pinning anything from your site...or your competitor’s
site. :)
@Matt_Siltala

27. @Matt_Siltala

28. @Matt_Siltala

29. @Matt_Siltala

30. Use This Tool:
• What Images Get Most Comments
• Who Is Your True Audience
• Board Names
• Who to contact
@Matt_Siltala

31. Case Study:
Content idea gained that helped make the sale
@Matt_Siltala

32. @Matt_Siltala

33. @Matt_Siltala

34. Results: (so far from this campaign)
$10,400 in sales
• Toppers
• Mattress Covers
• 15.6 min avg. visitor
• 4 page views average/ visit
@Matt_Siltala

35. Thank You!
Matt Siltala, President
matt@avalaunchmedia.com
@Matt_Siltala