The Pinterest Effect SES San Fransisco 2012
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The Pinterest Effect: A presentation given at SES San Franciso 2012, providing business case studies, Pinterest-leveraging tools, and tons of other great Pinterest-centered information.
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The Pinterest Effect SES San Fransisco 2012
- 1. The Effect 2012 The Effects of Pinterest On Business Matt Siltala Avalaunch Media President San Francisco| August 13–17
- 2. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
- 3. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
- 4. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
- 5. San Francisco | August 13–17, 2012 | #sessf is POWERFUL @Matt_Siltala
- 6. San Francisco | August 13–17, 2012 | #sessf Growth 2011 - Now @Matt_Siltala
- 7. San Francisco | August 13–17, 2012 | #sessf Growth @Matt_Siltala
- 8. San Francisco | August 13–17, 2012 | #sessf Case Study 1: Rod Works • Pinterest single-handedly forced Rod Works into launching a web store. • Kudos to my good friend Janet Thaeler of Pinnablebusiness.com for sharing this story with me. @Matt_Siltala
- 9. San Francisco | August 13–17, 2012 | #sessf Case Study 1: Rod Works • Rod Works is a Utah-based company with stores in Utah, Arizona, and Nevada. • They sell “cute stuff”...ie. home decor. • Until earlier this year, they did not sell online or use social media in any focused manner. @Matt_Siltala
- 10. San Francisco | August 13–17, 2012 | #sessf Case Study 1: Rod Works • Enter a blogger named Lindsay who wrote a blog post on October 31, 2011 showcasing a rod from Rod Works. @Matt_Siltala
- 11. San Francisco | August 13–17, 2012 | #sessf Case Study 1: Rod Works • The picture was pinned to Pinterest and then re-pinned over and over. Someone mentioned that the rod could be purchased at Rod Works. See http://pinterest.com/search/?q=picture+rod • The problem was that Rod Works did not have an online store...yet
- 12. San Francisco | August 13–17, 2012 | #sessf Case Study 1: Rod Works • Rod Works was literally bombarded by Pinterest users into opening their online store in February 2012. “We got emails daily for months from Pinterest users, so we eventually opened up our online store in February. We quickly sold hundreds of the frame rods and now sell many other unique items daily.” ~Rod Works @Matt_Siltala
- 13. San Francisco | August 13–17, 2012 | #sessf Case Study 2: BuildDirect • StumbleUpon traffic results average “time on site” of just about 10 seconds. • Pinterest traffic results in an average time on page of just about 10 minutes, with an average page visit of about 5 pages! • Thanks to BuildDirect for the stats @Matt_Siltala
- 14. San Francisco | August 13–17, 2012 | #sessf Case Study 3: PinnableBusiness.com • Goal - To come up with a strategy to establish PinnableBusiness.com as a Pinterest authority. • Idea - To build a killer infographic that would display all of the best practices for making a website image perfect for pins. • Results - Wait a slide ;)... @Matt_Siltala
- 15. San Francisco | August 13–17, 2012 | #sessf Case Study 3: PinnableBusiness.com • We created a beautiful infographic. You can see the full graphic here: http://mashable.com/2012/03/26/optimize-images-pinterest • We decided that our client would get a lot more out of having the graphic featured on a major publishing site rather than their own. • Mashable seemed to be a perfect fit, so we pitched the idea and the graphic exploded. @Matt_Siltala
- 16. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
- 17. San Francisco | August 13–17, 2012 | #sessf Why did this Graphic do so well? @Matt_Siltala
- 18. San Francisco | August 13–17, 2012 | #sessf Image Optimization @Matt_Siltala
- 19. San Francisco | August 13–17, 2012 | #sessf Another benefit of …… LINKS! @Matt_Siltala
- 20. San Francisco | August 13–17, 2012 | #sessf to help SEO efforts? @Matt_Siltala
- 21. San Francisco | August 13–17, 2012 | #sessf to help SEO efforts? • Case Study Handout @Matt_Siltala
- 22. San Francisco | August 13–17, 2012 | #sessf Does When You Pin Matter? @Matt_Siltala
- 23. San Francisco | August 13–17, 2012 | #sessf Wise Advice • My dad use to say, “Son, my job is to make sure you’re useful.” And this is how I look at graphics designed for Pinterest. They have to be useful. The audience loves instruction, DIY, How To’s, etc. @Matt_Siltala
- 24. San Francisco | August 13–17, 2012 | #sessf Pinterest Tools • Tools can help you figure out what people want to learn about. • Here are a few: @Matt_Siltala
- 25. San Francisco | August 13–17, 2012 | #sessf Pinterest Real Time “Alerts” • PinAlerts - http://pinalerts.com @Matt_Siltala
- 26. San Francisco | August 13–17, 2012 | #sessf Pinterest Real Time “Alerts” @Matt_Siltala
- 27. San Francisco | August 13–17, 2012 | #sessf Pinterest Analytics Tools fully integrated analytics platform for Pinterest • Pinerly - http://pinerly.com/pinalytics @Matt_Siltala
- 28. San Francisco | August 13–17, 2012 | #sessf Pinterest Analytics Tools fully integrated analytics platform for Pinterest @Matt_Siltala
- 29. San Francisco | August 13–17, 2012 | #sessf Pinterest Analytics Tools fully integrated analytics platform for Pinterest @Matt_Siltala
- 30. San Francisco | August 13–17, 2012 | #sessf Pinterest Competitive Intel & Research • Repinly - http://www.repinly.com/ • Find Influencers • See Trends @Matt_Siltala
- 31. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
- 32. San Francisco | August 13–17, 2012 | #sessf Pinterest User Tools tools for finding out how powerful a Pinterest user is: • PinReach - http://www.pinreach.com/ • PinPuff - http://pinpuff.com/ @Matt_Siltala
- 33. San Francisco | August 13–17, 2012 | #sessf Other Super Cool Pinterest Facts and Tricks • If you haven’t already heard...this is the place to find out if anyone is pinning anything from your site...or your competitor’s site. :) http://pinterest.com/source/YOURWEBSITE.COM @Matt_Siltala
- 34. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
- 35. San Francisco | August 13–17, 2012 | #sessf HOMERUN! @Matt_Siltala
- 36. San Francisco | August 13–17, 2012 | #sessf STRIKE OUT! @Matt_Siltala
- 37. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
- 38. San Francisco | August 13–17, 2012 | #sessf Bonus Case Study: Can Help Make the Sell @Matt_Siltala
- 39. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
- 40. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
- 41. San Francisco | August 13–17, 2012 | #sessf Results: (so far from this campaign) $7,800 in sales • Toppers • Mattress Covers • 15.6 min avg. visitor @Matt_Siltala
- 42. San Francisco | August 13–17, 2012 | #sessf is POWERFUL @Matt_Siltala
- 43. The Effect 2012 The Effects of Pinterest On Business Matt Siltala Avalaunch Media President Thank You San Francisco| August 13–17
Editor's Notes
- The Catch was the winning touchdown reception from Joe Montana to Dwight Clark in the January 10, 1982 NFC Championship American football game between the Dallas Cowboys and the San Francisco 49ers. The Catch is widely regarded as one of the most memorable events in NFL history. Montana threw a high pass to the back of the end zone. 49ers receiver Dwight Clark made a leaping grab with his fingertips from the back of the end zone for the winning touchdown with 51 seconds left in the game.
- Today, Pinterest already drives more traffic to sites that use Shareaholic than Bing and Twitter and it’s only 0.10% away from overtaking Yahoo. Google, of course, remains the largest driver of traffic to the company’s member sites, followed by Facebook and – for the time being – Yahoo.
- Today, Pinterest already drives more traffic to sites that use Shareaholic than Bing and Twitter and it’s only 0.10% away from overtaking Yahoo. Google, of course, remains the largest driver of traffic to the company’s member sites, followed by Facebook and – for the time being – Yahoo.
- If you use the source method you'd have to click through just to see what the person wrote about your pin on their board. With PinAlerts you can easily see what they wrote.