This is our groups presentation for our Richard III project

1. JoshWilson -graphicDesign
TheClient
mATTWilkinson-GraphicDesign,
lightingAND volumetricS.
TonyTruman –aUDIO,3dDesign
daNIELSChreiber-GraphicDesign,
Motiongraphics, 2danimation.
ThegroupThegroup TheClient
RichardIII VisitorCentre

2. InitialIdeaInitialIdea
Ourinitialidea,wastocreatea2Danimated
cartoon.
Thiscartoonwouldtellindetailtheriseandfallof
KingRichardIII,includingthedigtouncoverhis
remains.
Weformedthegroupbasedonourskillssets,which
wethinkwouldbewellsuitedtothisdesignconcept.
Wedecidedtothatourtargetaudiencewould be the
Year5JuniorSchoolStudentsGroup.
Afterconductingsomeresearch,wethoughtaon-
screennarratorwouldimproveourcommunication
with ourtargetaudience.
EarlyDesignconcept

3. InitialIdeaInitialIdea
https://youtu.be/Zv2TTOqvu8k

4. PrimaryResearch
BattleofBosworth
RichardIIICentrePrimaryResearch

5. PrimaryResearchPrimaryResearch
DuringtheQ&AsessionattheRichardIII
Centre,wefoundoutsomevaluable
targetaudienceinformation.
Theattractionisconsistentlypopular
withthe mid-oldergeneration,FAMILIES
ANDSCHOOLS.
Theaudiencetheystruggletoattractis
thestudentandyoungperson
demographic.
Thiswasimportantinformation,because
ourambition istoattractademographic
whowouldnotnormallyvisitTHERichard
iiicenter.
secondaryresearchsecondaryresearch
Togainfurtherinsight,weWATCHEDTHEchannel
4documentary‘thekinginthecarpark’.
THISDOCUMENTARYWASinformative,andnotonly
documentedthedig,butgave anhistorical
insightintoRichardIII’Slife.
Thedocumentaryalsobroughtintoquestion
whetherhewasthevillainthatShakespeare
portrayed,orwhetherhehasbeen
misrepresented throughouthistory.
inADDITION thedocumentarygaveaninsightinto
thenumerousinternationalRichardiiisocieties,
WHICHWEWEREPREIVIOUSLYUNAWAREOF

6. Problems
Wrongtarget
audience
Not
enough
content
Time
restraints
Problems
InitialIdeaInitialIdea

7. NewIdeaNewIdea
Wenowknewthatweneededtoadaptourconcepttoanewtargetaudience.
Wedecidedthatthemidteens(14-18yearsold)audience would giveusthe
biggestscopetoworkwith.
Asmostofourgrouparegraphicdesigners,wedecidedtokeepournewideain
thesamedigitaldesignfield.
Aftersomeresearchwe cameacrossaGerman motiongraphicscompany
called‘kurzgesagt’,whichinGermanmeans‘inanutshell’.
Thiscompanyusesmotiongraphicsand2danimationtovisuallyexplain
subjectssuchas historyandscience. Hereisan exampleoftherework
https://www.youtube.com/watch?v=ao8L-0nSYzg

8. NewIdeaNewIdea
Fromthepreviousvideo,youcanseethisDESIGNAPPROACH willbe visuallyappealingtoamidteens
targetaudience.
fromLookingontheirofficialwebsite, WEFOUNDOUTTHAT‘Kurzgesagt’Hasasmallteamofdesigners.
TWOmotiongraphicdesigners,TWOresearchersandonesound editor.
eachvideofromstarttoofinishtakesroughly AMONTH. WebelievethiswillGIVEUSENOUGHTIMETO
CREATEOUROWNSIMLIARVIDEO.
oneISSUEITHINKWEWILLHAVEINTHEVIDEO’S CREATIONWILLBE FINDINGAVOICEACTOR,tonarrateoverthe
edit.
Onewaywecouldfindthisperson, istoregisterourprojectonSTARNOW.COM. ThisisAFREE sitethatfinds
newactorsworktoaddtotheirportfolio.
wecouldalsoapproach NottinghamTrent'sdramasociety. thismaybequicker,butbothoptionsshould
beexplored.

9. https://www.youtube.com/watch?
v=dtdAF8AMnz4&ebc=ANyPxKrLqqG6IzXgqYJUww5U3JeO-
gMkPUPIm2_dcud-
llNZfREv_HtMrhCAoL7OFdAhIn8ykg2IEwWDX0i8R0fRIqUtLhrKBg
&app=desktop

10. GrouprolesGrouproles
JoshWilson -graphicdesigner
mATTWilkinson–CharacterdESIGNER
TonyTruman –audioDESIGNER,EDITOR
danielSchreiber-animator,SCRIPTWRITER

11. Communication
FBPage
WeeklyMeeting
Kanban
Communication
gROUPgroup
Project
Management
Project
Management
democratic

12. TechnicalSpec
(2D&Audio)
TechnicalSpec

13. 5KEYWords
Promotional
informative
minimalistic
Concise
Engaging
5KEYWords

14. ConclusionsConclusions
Ourprojectisdesignedtoentertainandeducateyoungadultsaboutthelifeand
discoveryofKingRichardIII.Thisprojectdoes firstappearstobefeasiblein
keepingtoitsdeadline. Certainprecautionsneedtobe followedtoensurethe
projectstaysontrack
wemustbepreparedforprojectsetbacks.EnsuringtheKanbanregularlygets
updated,willbekeytotheprojectsprogression.
Regularmeetingwillalsobekeytothesuccessoftheproject.Thiswillhelpthe
grouptrackeachgroupmemberprogression,andwillhelppreventproject
setbacks.