These are the slides from my talk at BrightonSEO 2014. You can also view my extra resources list at http://www.matthewbarby.com/brightonSEO/

1. @MatthewBarby
#PowerOfInfluencers
Harnessing the Power of Influencers
#PowerofInfluencers

2. @MatthewBarby
#PowerOfInfluencers
The Perils of SEO.
Content production
Building an audience in a difficult niche
Creating the right type of content
Acquiring those big links

3. @MatthewBarby
#PowerOfInfluencers

4. The Solution.

5. @MatthewBarby
#PowerOfInfluencers
The Solution.
Work with respected authors/writers
Partner with niche influencers
Understand what content works

6. Identification.

7. @MatthewBarby
#PowerOfInfluencers
3-Step Process.
1. Identify the major content hubs/aggregators
2. Drill down on key authors/writers
3. Find the big influencers of popular content

8. @MatthewBarby
#PowerOfInfluencers
1. The Content Hubs.
BuzzSumo (top performing niche content)
Reddit Subreddits (find popular content aggregators)
BuzzBundle (monitor social platforms)
Google News (timely news)

9. @MatthewBarby
#PowerOfInfluencers

10. @MatthewBarby
#PowerOfInfluencers
2. The Authors.
Social Crawlytics (most shared content)
Open Site Explorer (top linking pages)
Scraping with Xpath (gather stats around authors)
Useful: http://bit.ly/1l9x70D

11. @MatthewBarby
#PowerOfInfluencers

12. @MatthewBarby
#PowerOfInfluencers
3. Influencers.
Topsy.com (influential users sharing content)
Google+ Ripples (sharing content through G+)
NOD3X (awesome Google+ analysis)

13. @MatthewBarby
#PowerOfInfluencers

14. @MatthewBarby
#PowerOfInfluencers
What You’ve Found.
The major content hubs/blogs/news sites/etc.
The content that works in your industry
The top authors/writers within your niche
Who is influencing the sharing of this content

15. Links.

16. @MatthewBarby
#PowerOfInfluencers
How?
Build a content creation team of top authors
Work with them to place content on the top sites
Leverage their industry contacts and knowledge
Incentivise influencers to share content
Engage within active niche communities
Create content that works within your niche

17. @MatthewBarby
#PowerOfInfluencers

18. @MatthewBarby
#PowerOfInfluencers
Thanks for Listening
http://www.matthewbarby.com/brightonSEO/